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How can you effectively tackle outcome measurement?

2024-11-21T14:39:00+00:00

IBC365 Tutorial highlight: How can you accurately measure outcomes and connect them to ad exposure? ITV’s Sameer Modha walks through the tactics and options to help you find the right approach.

Thought Leadership

IBC Tutorials

  • How can you effectively tackle outcome measurement?

  • Unlocking the transformative power of Server-Guided Ad Insertion

  • Maximising ad-tech opportunities: top tips for media and entertainment publishers

  • Ad-tech - Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

  • Ad-tech - Tutorial, Ep 2: DAI - what it is and how it works

  • Ad-Tech - Tutorial, Ep 1: Navigating the Future of Video with AdTech

  • Streaming - Tutorial Ep 2: How metadata is foundational for the future of TV

  • Streaming - Tutorial Ep 3: How 5G in broadcasting is revolutionising content production

  • Streaming - Tutorial Ep 1: How to launch a new virtual channel

  • Virtual Production - Tutorial, Ep 3: - How to set up a virtual production using Unreal Engine

Podcasts

  • IBC365 Accelerating Innovation Podcast EPISODE 7: Changing the game

  • IBC365 Accelerating Innovation Podcast EPISODE 5: New audiences, new skills, new tech

  • IBC365 Accelerating Innovation Podcast EPISODE 4: Tech for the good, the bad and the savvy

  • IBC365 Accelerating Innovation Podcast EPISODE 3: AI, Disinformation, digital replicas & detection tools

  • IBC365 Accelerating Innovation Podcast Episode 2: Transformation with a capital T

  • IBC365 Accelerating Innovation Podcast EPISODE 6: The FAST and the curious

  • IBC365 Accelerating Innovation Podcast Teaser: Innovation Inspiration

  • IBC365 launches new ‘Accelerating Innovation’ podcast series

  • IBC CHANGEMAKERS PODCAST BONUS EPISODE: In Conversation with Jabbar Sardar: Putting people first

  • IBC Changemakers podcast bonus episode: A conversation with Wincie Knight, Paramount Global

Behind the Scenes: SFX and dynamic lighting merge worlds in Beetlejuice Beetlejuice

2024-09-25T12:39:00+01:00By

Tim Burton and Michael Keaton’s return to the fantasy horror comedy hit is lensed by Greek-Cypriot cinematographer Haris Zambarloukos. Adrian Pennington reports.

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