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  • conference 14-18 Sept 2017
  • exhibition 15-19 Sept 2017
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IBC Technology in Action Theatre

IBC Technology in Action Theatre

The IBC Technology in Action Theatre consists of a series of free-to-attend industry case studies covering the themes of Cloud, IP, Production, Post Production and Delivery, giving you the opportunity to see technology in action as it intersects all aspects of the industry.

Watch Sessions from IBC2016

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09 Sep 2016
  1. Industry Support for IP Interoperability: All pulling in the same direction
    3.B22
    A panel of personnel from the major trade bodies will explain how their organisations are contributing to open specifications and standards in the move to IP based systems.
  2. IBM FLAPE in the Next Generation of File-Based Workflow

    The integration of very high performance flash storage and lower cost tape storage, known as FLAPE, is very relevant to the broadcast industry especially for 4K/8K files.

    Many broadcasters are motivated to use tape as their 4K/8K archive media, because data life is up to 30 years with minimal physical space requirements. For example, with 10TB per tape capacity, an IBM Enterprise Tape Library TS4500 provides a highly condensed archive library system with 15PB capacity on a footprint of only 2 square meters.

    Kansai Telecasting Corporation (KTV) in Osaka, Japan adopted the IBM Enterprise Tape Library TS4500 as its next generation file-based archive system to archive 80PB of video content, which is equivalent to 300K hours in XAVC 60p 600Mbps. Even for 80PB, the IBM TS4500 with TS1150 tape drives needs a footprint of only 10 square meters which provided KTV with great flexibility in system layout.

    KTV is using IBM FlashSystem as a high-speed cache for its archive to handle simultaneous I/O requests during peak access times, in addition to its use as NLE storage for 4K. Sharing a single IBM FlashSystem for two different workflows, archive cache and NLE online storage, makes full use of system performance and optimises return on investment.

  3. Using programmatic video advertising to drive revenue from connected devices

    Allen Klosowski, VP of Mobile and Connected Devices for SpotX will talk about how media companies can drive advertising revenue from their content by harnessing the huge growth in connected devices across all the world. He’ll explain how media companies such as Newsy and The Box, use programmatic video advertising to holistically monetise audiences and optimise video advertising for agencies and advertisers.  

  4. How MTV succeeded in growing their digital business by social media traffic

    Finland’s largest commercial broadcaster MTV had a challenge. They knew that readers consume and behave differently on social media than on websites. As more and more people are using social media as a news source MTV needed to become experts on social media. They had to understand what readers engage with, and to be able to compare their stories in real-time to make dynamical decisions. EzyInsights’ real-time content discovery tool was the solution they needed. EzyInsights shows how publishers’ stories published on social media and their own websites are performing at any moment, not just for their own data but for every story from every publisher. MTV integrated EzyInsights’ dashboard into their newsroom to keep everyone aware of what’s hot minute to minute. Every journalist, editor and manager has instant access to the data. In a short time, EzyInsights became an integral part of MTV’s operations, from discovering stories to real-time monitoring of the news landscape. EzyInsights enabled them to find stories relevant to their audience as early as possible. As a result, MTV’s digital business has grown considerably over the past year, primarily due to social media traffic. 

  5. Interconnection First: How it navigates through disruption in the media and entertainment industry
    3.B22

    How the media and entertainment industry creates, manages and distributes content globally is changing beyond all recognition. Driven by a consumer desire to watch content anytime, anywhere and through multiple internet-connected devices, content creators, owners, production companies and distributors need to collaborate as the landscape continually shifts around them. At the heart of this paradigm shift is interconnection, which enables seamless access to existing suppliers, new partners and ultimately the end-users.

    Equinix provide the environment for this to happen. With 145 global locations operating in 40 markets across 5 continents the Equinix Media Cloud Ecosystem for Entertainment (EMCEE) is helping companies navigate through this disruption. Hear from Equinix customers & partners on how they are already using interconnection & cloud services today and what new solutions are being developed and tested.

  6. Equinix Drinks Reception
    3.B22

    The Equinix session will be followed by a drinks reception for all attendees and pre-invited guests.

10 Sep 2016
  1. Leveraging IP and Virtualisation in a Broadcast Facility

    The broadcast facility continues to evolve to meet the needs of the rapidly changing media landscape. With broadcasters deploying IP throughout their facility, a paradigm shift will be realised on how assets and resources are deployed and workflows are managed. Adopting IP allows the broadcaster to move from a linear workflow that uses discrete hardware, to a non-linear workflow that uses micro services which can be “spun up” and “spun down” on demand. Virtualisation of resources is the future of broadcast facilities. Facilities will be software defined data centres (SDDC) where processes and services are virtualised and operate on compute blades. This approach is a shift from discrete and dedicated hardware infrastructure to one where software processes are “spun up” and “spun down” to create a heterogeneous infrastructure which is extremely appealing to end users. This architecture provides cost-effective scalability, flexibility, and agility to meet the new challenges that broadcasters face today and in the future. 

  2. This is Not a Test: Using COTS/IP as the Infrastructure
    3.B22
    In a move to adopt and future proof distributed operations at Sky Italia the core routing infrastructure in the Sky Milan facility needed to be expanded. A few years ago this would have been done by installing a larger SDI router, but with an expected life time of 8-10 years for such an investment in mind, Sky Italia decided to move to a hybrid switching core instead, using a Platinum IP3 SDI router with 128x256 inputs and outputs combined with a virtual IP matrix built around COTS IP switches and SDI-to-IP (ST 2022-6) gateways with a capacity up to 1024x1024 uncompressed streams to distributed sources and destination in multi-sites. The system includes another 128 gateways each way managed as tie lines, to provide full transparency between the SDI routing layer and the virtual IP matrix, without any constrains of hardware locations, creating a full virtualized Audio/Video routing ecosystem. The key operational challenges were to introduce the new technology without disrupting the established operational procedures and without sacrificing any of the performance parameters required in a broadcast operation, all of this without the total cost becoming prohibitive. The presentation will cover the products used in this solution, including the IP network architecture, as well as the key operational and performance aspects like reliability and redundancy, synchronisation, latency, switching speed and determinism.
  3. Cloud Playout: Fashion or Fear and Loathing in Amsterdam

    Is cloud playout something to fear, or is it just the latest fashion? This session will focus on how broadcasters are adapting to the shifting winds that are disrupting linear television by more closely aligning their playout operations with their broadcasting strategies. A number of technologically adept pioneers in the broadcast community have moved playout to cloud platforms, taking advantage not only of the cost savings but the operational possibilities that such platforms offer. Despite almost universal admission that cloud technologies represent the future, there is still a lot of fear and confusion in the market regarding the actual advantages and risks of cloud playout. Veset has been at the forefront of cloud playout technologies and operates a number of channels using its Veset Nimbus cloud playout. The session will share real life clients’ experiences and demonstrate the advantage of “true” cloud philosophy to the broadcast industry.

  4. Efficiency, Speed, Innovation: The key ingredients to delivering your breaking news content
    3.B22

    The competitive nature of the news industry means you need to be the one who breaks a story first on all platforms relevant to your customer base. End consumers will only watch a breaking news story once, so you need to ensure it’s your content they'’re seeing on their device of choice. In the last few years alone, the traditional news broadcast space has seen significant change with the explosion of social media and the use of OTT services delivering quality content to consumers faster. With 67% of consumers now seeing breaking news stories on social media rather than traditional broadcast TV, cloud technology has never been more prominent a need in your news distribution workflow.

    Calkins Media Incorporated is leading the way in reimagining local media through innovation, empowering local markets with high-quality news and resourceful products and services. Join us in the Technology in Action Theatre to hear how cloud editorial products like Forscene integrate with OTT service providers like Field59, to address efficiency, speed and budget with an innovative solution for your digital news video creation and distribution.

  5. Broadcasting to the digital generation

    In less than a generation, the video games industry has risen to become more popular and profitable than the movie business. Online gaming, in particular, has exploded and given rise to Esports: a digital entertainment platform distributed by video over IP that sees teams of gamers compete against each other in leagues and tournaments that are broadcast online to audiences of millions. At the forefront of Esports is ESL, a gaming network with 15 broadcast studios around the world that brings gamers, analysts, pundits and fans together to enjoy the excitement of highly competitive gaming, big prize money and culminate in large stadium events.

    ESL may not be a traditional broadcaster, but expectations of production values are constantly increasing in-line with the size of the industry currently serving over 150 million viewers. With end-of-season tournament events selling out football stadiums with spectators, ESL faces exactly the same challenges as any broadcast content creator – how to make events creative and engaging in order to grow audience share while still working as efficiently and cost-effectively as possible. In order to achieve these different goals and integrate workflows, ESL has drawn on the latest in live production technology including robotic cameras, augmented reality, real-time motion graphics and video switchers.

  6. Tata Communications Drinks Reception
11 Sep 2016
  1. Server Side Ad Insertion: Defeating ad blockers while bringing a broadcast ad experience to online video
    3.B22
    How server side ad insertion not only beats the ad blockers, but delivers a "TV-like" experience to your digital audience. All while lowering the cost of delivering to more end points. Tom Cotter from MediaWorks will explain their real world experience of shifting ad decisioning to the server.
  2. HDR – Monitoring on set & in production
    Visible light is most often the defining factor in the images we create and can have the largest influence on the end results.  We’ve been shooting images with High Dynamic range (HDR) & Wide Colour Gamuts (WCG) for many decades but since the advent of CRT confided to the display limitations of these technologies which have defined both the color space and brightness levels that can restrict the viewing experience.,. With the shift in display and delivery technologies creatives are now able to deliver the images with the HDR & WCG that captured allowing users to view the images closer to their creative vision on set. Exposing for, as well as utilising the addition detail in the highlights and the increased colour volumes available are a key reason HDR monitoring is a vital ingredient for production on set and in the studio.    
  3. OTT – The Evolving Content Delivery Ecosystem

    Consumers’ increasing demand for the seamless delivery of anywhere and everywhere video content is forcing key players within the content delivery ecosystem to work together to achieve the common goal of providing a consistent, high-quality viewing experience.

    In this session, Conviva and partner will: 

    ·         Explore why publishers need a holistic view of consumers’ Quality of Experience (QoE) in today’s open and unpredictable Internet environment

    ·         Discuss why consolidation is becoming necessary for many businesses to remain competitive in the evolving content delivery ecosystem, highlighting the growing trend of quadplay providers

    ·         Examine how companies are using data to adapt to the changing entertainment landscape

  4. Unified Streaming and M2A Media Deliver Live to VOD in the Public Cloud
    3.B22
    Unified Streaming software running in the cloud makes it possible to clip, capture, log and deliver full-length live broadcast content to dozens of end platforms in a matter of minutes. The traditional workflow for publishing stand-alone catch-up media from live programs is: to fully record the live transmission, edit to accurate in and out points, then start the transcode, packaging and delivery steps. For long running live events this has meant that processing starts only at the end of transmission. With Unified Streaming software and M2A Media Live To VOD solutions, processing starts while the live event is running. A five-hour live program is captured, trimmed, packaged and delivered for catch-up within minutes after the end of transmission. This presentation describes how M2A Media, using Unified Streaming software, have built a public cloud based Live to VOD workflow solution. This solution captures transcoded fragments from a live stream, trims and joins this with frame accurate edit points into a VOD asset. Then packages, encrypts and delivers the asset to a range of connected devices within minutes. This solution is available as a SaaS platform and can be deployed at any scale.
  5. Smarter than a smart card: How DishTV India deployed the Rambus CryptoMedia platform to go cardless in pay TV
    Dish TV India Limited (Dish TV) has adopted a new security approach based on the Rambus CryptoMedia Platform. DishTV is evolving the traditional smart card based security model to a more advanced solution by deploying the CryptoMedia Platform from Rambus Cryptography Research. Dish TV was looking to deploy multiple chains of security, as well as control the STB security foundation: keys, boot loader and chipset configuration. The CryptoMedia hardware cores in the STB chip defend against key sharing piracy and reduce STB security risks.
  6. Rambus Cryptography Research Drinks Reception
    Join us at the IBC Technology in Action Theatre - Hall 3 on Stand 3.B22 and meet the DishTV India team
12 Sep 2016
  1. Making the Leap to All-IP, 4K UHD Outside Broadcasting

    Arena Television is one of the UK's leading outside broadcast service providers, supporting a prestigious range of sports and events clients with a fleet of more than 20 fully equipped OB trucks plus the associated services of Arena Aviation. They are one of the first OB companies in Europe to embrace 4K UHD production, based on a ground-breaking IP infrastructure, in a broadcast truck.

    Arena worked closely with systems integrator Videlio and AIMS co-founder Grass Valley, a Belden Brand, who manufacture many of the key product solutions incorporated into the three planned OB trucks, which include 4K cameras, switchers, multiviewers and IP networking.

    In this session, Grass Valley and Arena TV explain the reasoning behind moving to IP/4K UHD and share some of the lessons learned from undertaking such an innovative and ambitious project.

  2. Networked Media Incubator Project: One year on
    3.B22

    The release of the first Networked Media Open Specification (NMOS) seven months after the launch of the project at IBC2015, demonstrated how much has been achieved by a group of enthusiastic participants.  This session will explain the significance and future direction of the Incubator project and NMOS, for both suppliers and end users, with an overview of our progress so far

  3. News On the Run: One cameraman’s testimony of Dejero’s LIVE+ EnGo
    3.B22

    Peter Van der Struijs, owner of a three-man freelance camera company, Van der Struijs Audio & Video, whose main client is the Netherland’s RTL Nieuws, uses Dejero’s LIVE+ EnGo mobile transmitter to report live news from around the world. He attributes the success of his live reporting to his team’s ability to react quickly and efficiently to breaking news because of the LIVE+ EnGo’s portability and easy setup.

    LIVE+ EnGo delivers outstanding real-time HD pictures with extremely low latency from any remote location. The portability and flexibility enables a single person to work alone and access locations that would have been previously difficult to access with a crew and satellite trucks.

    Van der Struijs and his team need greater connectivity options when travelling, and the ability to match the local cellular network environment with the new user-changeable SIM module makes this a reliable and invaluable piece of equipment.

    This year Van der Struijs’ team used the mobile transmitter to cover the 2016 UEFA European championships, the terror attacks in France, and most recently, the Summer Games in Rio de Janeiro.

    Hear from Van der Struijs firsthand at this IBC Technology in Action session. Listen on as he elaborates on the challenges he’s encountered on the ground doing his everyday job and how he relies on his equipment to work in any situation, wherever he is in the world.

  4. A Global View; on creating and powering an sVOD service from Norway, to Abu Dhabi

    Helge Høibraaten - CEO Vimond Media Solutions, together with his special guest Giles Wright, Director of Technology TV AE (Abu Dhabi Media), will discuss the state of OTT services nowadays, making a parallel between the Middle East and other markets from all around the world when it comes to VOD and online TV consumption. The fire-side chat will be an overview of the trends, challenges and drivers in the industry on different markets both from the perspective of content owners, and OTT Services Providers.

    Which are the differences and similarities between launching a sVOD service in MENA, compared to launching the same type of service in the U.S. or in Europe? How much personalisation and globalisation should we to take into consideration? To which level does one need to adapt the technology for launching a sVOD service in UAE and which regional nuances are involved?

    The experts will analyse audience demographics in the MENA region, identifying viewing patterns, different types of consumption by device, Ramadan viewing spikes and content programming. Vimond Media Solution is engaged in several regional sVOD and live TV projects in the Arabic world, which are powered by the The Vimond Platform, an all-in-one, multi-region and multi-language solution, used by customers from all around the world. 


 

 

IBC Technical Supporters

  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It’s a good place to meet and get to know the industry. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
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    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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