LIVE Staging of Mass Media Events: towards intelligent and interactive TV broadcasting

LIVE introduces content formats and technologies to achieve a range of significant advantages in live event broadcasting that can be highlighted as:

• real-time interaction between TV content production team and viewers to ensure the best possible entertainment experiences and to allow viewers not only to view but also to participate, to influence and to control;

• the traditional concept of TV content director can be changed to a TV content conductor, where live TV broadcasting can be conducted on real-time bases and existing content materials can be conducted into multi-streams of TV broadcasting, providing variety of choices to allow the audience to make their own preferences in watching TV programmes;

• introduction of significant intelligence in terms of content analysis and behaviour analysis to further improve the quality of services based on the fundamental concept of LIVE.