In the burgeoning world of live OTT streaming, major broadcasters are pursuing monetisation solutions and choosing Yospace’s dynamic advertisement replacement platform.
The server-side DAI solution allows replacement ads to be catered for the individual viewer. Transitions in and out of ad breaks are frame-accurate and seamless, creating a true broadcast experience which has contributed to view-through rates of up to 96%. Interactive functions, such as clickable overlays, drive user engagement with each ad.
Having covered major live events including the Winter Olympics, World Cup and Copa America, Yospace is rapidly establishing itself as the DAI partner of choice.
The solution also extends beyond ad insertion, enabling rights-based business rules to be applied to entire programmes. In the event of regional licensing restrictions, alternative VoD content that appeals to the same user demographic can be inserted, delivering an optimsed viewing experience which, in turn, generates new ad revenues.
Post-live, VoD assets can be created within seconds of a live programme’s end. With ad markers retained, new personalised ads can be served each and every time the programme is viewed on catch up.
Visit our stand (14.C18) for a demonstration and an insight into some of our latest live deployments.