GenArts, Inc. is the premier source of specialised visual effects software for the film, broadcast and video industries. The company was founded in 1996 in Cambridge, Mass. by industry-renowned digital artist and computer scientist, Karl Sims. Today, GenArts develops and markets tools that have become the standard for high-end visual effects creation at leading studio, broadcast and post-production facilities of all sizes around the world. The GenArts visual effects software portfolio includes Sapphire, Sapphire Edge, and Sapphire Accents featuring particleIllusion and Monsters GT, as well as its subscriber-based tool FX Central.

Today the company has over 27,000 customers– ranging from major studios such as Disney and Lucasfilm, to premiere post-production houses such as Framestore and The Mill, to television networks such as ABC, BBC and ESPN, to freelance artists and editors around the world. GenArts’ solutions have been used extensively to create an array of amazing effects for countless feature films, television shows, commercials, music videos, video games, mobile devices, and more. In addition, GenArts’ effects have the key distinction of having been a key component of an Academy Award®-nominated film for the past 14 consecutive years.

colour correctors and colour graders
compositing software
digital effects units ? standalone
high-end effects NLE