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Hybrid project reaches fruition

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11 September 2012
RadioDNS
By  David Davies
Following a year of high-profile demo events, RadioDNS - the hybrid technology project that aims to enhance broadcast radio listening - has gone 'above ground' with large-scale implementations by the BBC and ARD.
Spawned of the belief that broadcast radio still has a valuable role to play, even with the growing ubiquity of IP streaming, the not-for-profit RadioDNS (Domain Name System) project was established to provide the technology to enhance existing radio services with related content provided via the internet.
In the run-up to IBC, German public broadcaster network ARD announced the introduction of RadioVIS - a RadioDNS sub-project that determines how to add visual information to radio - across 68 of its member stations, covering the majority of Germany on FM and DAB+.
Meanwhile, the BBC has just brought RadioVIS to its Radio 1 and 1Xtra services following two years of work by the BBC R&D team.
'IBC really marks the point at which RadioDNS goes above ground. The project has really assumed its own momentum now,' said George Wright, head of the Internet Research & Future Team at BBC R&D.
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