As TVs become increasingly connected, brands can create transmedia messages and content that resonate far beyond the 30-second spot. The growth of smart TVs, mobiles and tablets opens new opportunities for broadcasters, but also for the new disruptors from Facebook to Twitter to Shazam. New products, new databases and new, direct relationships with brands are up for grabs and ownership of the second screen is the key. Our panel of experts investigates what TV broadcasters are facing in the next 12 months; how connected advertising works with social and where they money will go. Any innovative technology company, content creator or marketing services company wanting to deepen their understanding of this critical area should make this session a must
| 
