“The Second Screen” is happening to your programmes whether you want it to or not. In 2013, sales of tablet computers are expected to outstrip those of laptops for the first time. Add in ever-growing smartphone penetration, and usable social computing is within arm’s reach of virtually every sofa. Your audience are able to research, comment and interact during your shows at a scale and ease we could only have imagined a few years ago.
So how can you use this attention and technology to help your shows and channels? And what will it mean for your budgets?
This discussion panel will feature some of the pioneers in the field of interactive programming, and the big players developing the next generation of multi-platform engagement. We’ll look at what's been working so far with playalong services and apps. We'll show how designed social media services have helped sustain and focus an audience's interest around TV shows beyond a one-shot marketing stunt. We'll provide an insight into some of the editorial and technical challenges in launching new services, and look at the world beyond today's TV screen for inspiration in creating the services of the future.
This session will help you understand how second screen and social are affecting your programmes, how to use the technologies for interaction or marketing, and how genuinely new forms of editorial are emerging. It will also help you realise you know more thank you think – and that the technology is only one part of the equation.
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