As YouTube channels proliferate and the likes of Netflix launch major new dramas of their own, such as its remake of House of Cards, the battle between national broadcasters and global platforms is rapidly becoming one of the most intriguing conflicts in the electronic entertainment industry. On one hand you have the established national broadcasters, who can be characterised as deeply embedded but with a localised market, while on the other you have the global big hitters such as YouTube, who in turn can be seen as thin and global. Each position has its strengths and weaknesses, and this session will look in detail at each side's deployments to answer the questions that will shape the future of the industry for most people involved in it.
High profile speakers such as Matt Goldblatz, MD EMEA, YouTube, will debate the issues. Which party has the rights to the windows as they overlap? Does the linear TV channel, as epitomised by the offerings of the national broadcasters, still have a future? How will business models evolve as the value chain changes? How do you get an audience to watch material on a global platform? Is it all about curation?
This session will seek to explain what the global platforms are doing and how that threatens the traditional broadcast model, understand what broadcasters are doing to defend their turf and to increase their relevance to their audience, and assess whether disintermediation is actually happening and understand what that 'cutting out of the middle man' really means for the industry. Business and technical staff from both sides of the conflict will want to attend, not only to get to grips with the issues but also to fully understand their opponent's strategy.
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