Commissioning digital experiences beyond the television remains one of the trickier problems in the media. New technology now makes it possible to create a real time and effective dialogue between viewer and programme-maker. And audiences are in turn demanding more from a television programme, expecting a truly interactive, enhanced viewing experience, rather than the passive encounter of a simple linear stream.
Despite the desire for and the ability to deliver “360” content, the commissioning process itself has been slow to change. Linear schedules still rule and multi-platform exploitation often remains an afterthought. Is the potential of connected TV and the second screen being effectively exploited by commissioners or are the overnight figures from the linear channel still the guiding light? And how much of this dialogue is actually being used to drive the commissioning process?
In this changing landscape, do television commissioners have the skills to make effective content decisions? Can technologists look beyond the feature set and into an editorial journey? Can marketing think beyond the initial splash?
This session will bring together commissioners and pioneers of multi-platform collaboration to look at how new technologies and new thinking can alter the way we develop and commission programmes in future. We will talk to companies that have discovered different solutions to the multi-platform challenge and find out what has worked for them, how they have embraced change and what have the biggest successes as a result.
“The Art & Science Of Multi-Platform Commissioning” will be a must-attend session for commissioners, producers, writers and anyone else planning to make content that thinks outside the box of 20th century linear television.
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