Social media remains a key area of focus for media companies, and attention is turning to using it more strategically and measurably to drive audience growth, relationships, experience, and ultimately revenues. Media companies want to know how to move beyond the basic Facebook fan page and Twitter hashtag on screen to use the power of social more effectively.
As befits the subject, this session will be social and interactive itself with extensive use of social media made before, during and after. Facebook and Twitter will promote the session, get discussion going and collect questions and ideas from the audience. One of the screens in the room will display the live Twitter feed while media tools will be utilised to show how social media can be managed more strategically – both outbound content and inbound listening – and there will be live analysis on social media conversations about IBC and TV content.
This will be blended with speakers from media businesses giving real-world case studies of how they have taken a more strategic approach to social media to drive audience engagement and measurable results. It will also bring in lessons from other industries that have successfully implemented social media and consumer engagement strategies and it will feature an invaluable list of dos and don’ts from social media experts.
Media business leaders, social media producers and content creators, and media technologists tasked with implementing social solutions will all want to attend this session to hear how social media is changing the entertainment landscape and how to keep up with it.
| 
