One of the key business indicators in the current industry climate is understanding what the audience really wants. Technology has taken us to the point where we can wave at our TV, talk to it, point a motion sensor remote at it and generally interact with it in more and more complex ways. But there is a powerful counter-argument that suggests we just want to relax, lean back and use a very few presses of a simple button to watch something that is suggested to us.
This session will look at how the viewer experience is evolving and how content providers can capture both the attention and the spending power of the consumer. Key players will discuss what a TV experience should be like, from content discovery to the growing role of interactive engagement around content.
Back in 1998, Steve Jobs said: “The TV is used when we want to turn off our brains. The PC is used when we want to turn on our brains," but the efforts since have seen CE manufacturers trying to make their TV’s work like PCs and run apps like mobiles, while conversely TV content is also being sent to the PC. Backwards EPGs and advances such as the TiVo “Discovery bar” are likewise linking the linear TV experience with the concept of a TV-based App Store.
But, should we remember that actually the things that work really well on TV are channels? If effective search was the key catalyst for the success of the web and apps did the same for mobile devices, is it actually the channel – albeit reinvented – that will do the same for TV? What is the real benefit of all this on demand capability if not to deliver a more tailored experience to the viewer?
With an appeal to marketing, business, technical staff and user experience specialists at broadcasters, pay-TV operators, and OTT aggregators, following this session you will understand what different players are doing to offer a relevant and compelling user experience to the global viewership.
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