The world’s video compression specialists have finally published their once-in-a-decade new coding standard and the race is now on to get exciting new products into the marketplace.
But, mathematics tells us that there is only so much redundancy available in video sequences, so it is no surprise that the incremental advantage of each new generation is diminishing. And set against this gain, we must balance a greatly increased algorithmic complexity and the increased resolution of popular video formats. So, what sort of subjective performance can we expect from HEVC at a given bit-rate? Will its economics be sufficiently compelling that everyone will rush to use it? Or will it sit quietly on the shelf until the bandwidth demands of future UHDTV eventually make it attractive?
In this specially extended session we shall be answering these, and many more, fundamental questions about this new technology. We shall hear about the world’s most thorough independent study of HEVC subjective quality, determined across a wide variety of real broadcast video. We shall hear from a manufacturer about the demands of building a real-time encoder and its prospects for improvement with future optimisation. We shall hear how HEVC performs in real terrestrial trials with 4k video transmissions. And we shall hear what strategic considerations a major satellite operator is making before adopting this latest compression technology.
A session not to be missed -– this session has everything you need to know about HEVC.
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