Commodity technologies and the cloud are not just lowering the cost of technology, they offer the potential to fundamentally change the nature of how capital projects can be financed, run and managed, and the relationship between broadcaster and supplier. This session, chaired by Niall Duffy, CEO, Mediasmiths, examines how broadcasters’ technology strategies will be transformed in a world where agility is more important than certainty.
Historically the pace of change in both consumer electronics and broadcaster technology was comparatively slow and refresh cycles were long- even changes such as HD were sufficiently long term and understood that five year, or longer, technology roadmaps were feasible for broadcasters.
The shift to more IT and commodity technologies has dramatically reduced the refresh times, and the impact of more consumer platforms has introduced greater urgency. This trend, combined with a rapidly changing consumer electronics market means that broadcasters’ traditional spending models are now out of step with the market. Many retain substantial internal technology organisations and processes, or fixed outsourcing arrangements that stifle agility but guarantee security, but doubts remain on the vulnerability of cloud delivery.
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In a more agile and consumerised technology world, can the traditional model hold? And even if it does, will CFOs accept it?
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Or do technology organisations have to find agile ways of implementing new off-the-shelf technologies that transfers operational and support responsibility to individual business areas?
How do broadcasters prepare themselves for the new world? This is a topic that that can keep CTOs awake at night, and all technical, business and operational teams looking for a new way to invest in technology and resources will want to attend this session. Technology is expensive and a wrong decision is one that might have to be lived with for many years and defended to operational and business departments. Make sure that doesn’t happen to you.
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