It’s clear that 2013 is the Year of the Tablet - and to a lesser extent the smart phone as well as the form factor of each moves towards the other - but what does this mean for broadcasters and content makers? Which experience means more for viewers? How are broadcasters and pay-TV operators integrating tablets into their businesses? The likes of Sky investing in Zeebox and CBS claiming $12m targeted advertising revenue from the Superbowl must mean that broadcasters are taking it seriously. But how are brands using it? How is the language of the second screen evolving? And more importantly how many viewers are using it regularly, and for what?
Second screen companion content has become more established but what are the main business models and does anyone have one that really works? Have the huge tablet sales really made any difference on how viewers watch TV? This session will explore what the viewer is doing with the second screen and asks who is making the most headway and getting the most benefit: broadcasters, content owners, advertisers, or the growing number of intermediaries unfettered by the legacies of the others?
Given the increasing pervasiveness of the second screen, as well as the increasing costs of servicing it, this session is going to be a huge draw for many people in the industry.
This session is a must attend for: those involved in strategic extensions to broadcasting; anyone interested in how viewers experience and understanding of the TV experience is evolving; those involved in brand communications and anyone involved in the creation of content and extensions to content.
Attend to find out what is working and, perhaps more importantly, what isn't.