IT companies are heralding Big Data as the most significant development in recent times, and there is no doubt that the ability to analyse massive volumes of unstructured (or semi-structured data) about customer behaviour, preferences and application performance makes it a perfect match for the broadcast and media industry at both the consumer and professional level.
There is, however, a lot of mystery and mystique around Big Data with very few in the broadcast industry as yet up-to-speed with what it actually is. This session aims to change that by bringing together a series of case studies from both the broadcast and wider digital media world to discuss what Big Data means for their businesses, how they are harvesting it and how it is changing and assisting their growth and revenue opportunities.
Big Data is dramatically improving the way smart organisations operate across a variety of sectors. Intelligent media distribution powered by Big Data will mean that your TV, tablet and smart phone will know what you like, when you like to watch it, and what you will want to watch next. Big Data tools already help live digital broadcasters improve engagement, measurement and revenue, while Big Media companies have a universal need for better engagement, measurement and ultimately monetisation. Is Big Data the solution?
Do you know and understand what Big Data is, though? What does it mean for your business? Is it for ‘us’, and if so how do we trust it? Are broadcasters behind the curve and does that matter? Importantly, what can we learn from other industries?
All broadcast and media executives need to understand the impact Big Data will have on their business and how it will become an integral part of their operations. As such, this session will be a vital part of the Conference for any broadcast executives contributing to business or technology strategy in their organisation.
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