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Future technologies: Technological developments and their impact
Conference Streams
  • Technology Advancements
    Date/Time: 10 Sep 2009
    11:45-13:30
    Chair: Howard Lukk
    Director, Media Systems
    Pixar
    U S A
    Speakers
  		• Peter Centen, Chief Scientist Imaging, Grass Valley Nederland BV, NETHERLANDS
  		• Mary-Luc Champel, System Project Leader, Thomson, FRANCE
  		• Yang Guo, Senior Member, Technical Staff, Thomson, U S A
  		• Masaru Takechi, Senior Research Engineer, NHK, JAPAN

    Session Details

    Improvements in technology continue to impact on the programme makers and distributors and this session will explore some of the developments that are changing the way programmes are made. 

    Audio bit-rate-reduction coding has been in use for several decades now, but still there are questions about the balance of bit-rate and quality.

    Flexible network provision is a must for broadcasters if they are to be able to accommodate SD, HD and even 3D programming. As the recession hits providers and advertisers alike, how can one ensure that the advertisements reach their intended audience?


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