Conference Session

One of the most interesting factors for our industry today is not simply that emerging economies around the world are clamouring for more media, but that they are driving new ways of consuming it. In countries where people have less entrenched ideas about “traditional television”, they are much more open to online and mobile services.

At the same time, at least some of these emerging economies are also developing their own supply industries, becoming innovative powerhouses and threatening the established vendors with new approaches to suit the changing market.

This session brings together three specialists in rapidly emerging markets. Dick van Motman, CEO of DDB in China, will discuss the way in which the country is moving up the value chain and re-orientating itself as a knowledge economy. He will look at the challenges and opportunities for the media and communications industry.

Digital terrestrial television was launched in Brazil in December 2007, and already serves 30% of the population. The system adopted allows for simultaneous fixed reception of HD and service to mobile devices. Liliana Nakonechnyi represents the Brazilian Society of Television Engineering as well as Globo TV Network, and will look at the rapid changes in media consumption in the country.

And from India TK Kurien of Wipro will look at customer segmentation in a digital economy. The lessons learned from these three very different but very influential emerging economies are a guide to the future for all of us. This session is sure to spark a lively debate – make sure you are part of it.

Dick van Motman will discuss China : Factory to hotbed (of ideas)?

As China seeks to move-up the value chain, and re-orientate itself as a knowledge economy, what are the signs, challenges and opportunities in general and specifically for the media and communications industry?

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