Dr Niko Waesche
As GfK's SVP Digital Products and Sales, Niko develops a global product portfolio which helps media companies, international brands and advertisers measure and understand their cross-media and digital audiences. Previously, Niko co-founded GMPVC, a media-for-equity fund, which allows media groups to use their advertising inventory to invest in startups. At IBM, he ran consulting services for the media industry in Europe, a job that meant dealing with the nuts and bolts of digital transformation of media clients. Niko’s Twitter handle is @cafelido.