Among sports fans, there is a growing hunger for experiences beyond mere spectating. Debating with friends, making bets, obsessing over stats and scores, all in real time, are now an integral part of the sport broadcast experience.
In response, broadcasters, clubs, and leagues are offering up an ever-increasing array of digital tools for enjoying sporting events. From live performance analysis to choosing your own viewing angle, event coverage is becoming highly personalized and more immersive. Technology, editorial creativity and content-insatiable crowds are together reinventing sport content with a multi-device, multi-platform experience both at home and in the stadium.
Continuing the conversation started in our “Sport Mega-Events” morning session, “Engaging Sports Fans” will drill down further to look at the ways new technologies are being used to make sports coverage a fully-immersive experience. Delivering this experience to fans is an opportunity for a huge array of stakeholders, from teams and clubs, to broadcasters, rights-holders and technology providers. Our discussion will focus on what the opportunity means for each of these groups, both in terms of the technology and commercial model innovation required to make it happen.