
Broadband, wireless and mobile networks are providing new distribution options for multimedia content producers. At the same time, there is a growing expectation among audiences that they can choose what, when, where and how they consume their favourite content.
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Simple & cost-effective exhibitingSpecially designed pods provided a simple and cost effective way for companies that were new to IBC to showcase their capabilities at the heart of the broadcast industry’s leading exhibition. Equally, the Zones allowed established IBC exhibitors to stake their own claims to these new growth markets. |
IPTV & Mobile ZonesThe IPTV, broadband and mobile multimedia technologies, applications and services were a busy thoroughfare throughout IBC2009. |
Digital Signage ZoneThe Digital Signage Zone once again provided a focal point for innovations in the use of IP-networked flat screens to distribute information, advertising, multimedia and TV content in retail environments, transport hubs and stadia. |
There were themed and free-to-attend business briefing sessions which complemented both Zones.
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