Emerging Media: IPTV, Mobile & Digital Signage Zones

Broadband, wireless and mobile networks are providing new distribution options for multimedia content producers.  At the same time, there is a growing expectation among audiences that they can choose what, when, where and how they consume their favourite content.

Throughout the content creation, management and delivery value chain there is a strong desire to understand the implications of these new networks for the electronic media industry.

To help satisfy this thirst for knowledge, IBC2009 featured two specialist exhibition zones which brought together many of the organizations, technologies and services that are shaping Emerging Media and Digital Signage.

Click here to Exhibit at 2010.

Specially designed pods provided a simple and cost effective way for companies that were new to IBC to showcase their capabilities at the heart of the broadcast industry’s leading exhibition.  Equally, the Zones allowed established IBC exhibitors to stake their own claims to these new growth markets.
 

The IPTV, broadband and mobile multimedia technologies, applications and services were a busy thoroughfare throughout IBC2009.

For more information about the IBC2010 IPTV Zone and to exhibit, please click here.

For more information about the IBC2010 Mobile Zone and to exhibit, please click here.

The Digital Signage Zone once again provided a focal point for innovations in the use of IP-networked flat screens to distribute information, advertising, multimedia and TV content in retail environments, transport hubs and stadia.

For more information on the IBC2010 Digital Signage Zone and to exhibit, please click here.

There were themed and free-to-attend business briefing sessions which complemented both Zones.

Both the Zones and the Business Briefing programmes were supported by targeted marketing campaigns designed to attract new media customers and maximise return on investment for all customers.