IBC Production Village
Demonstrate, Share and Network
The centrepiece of the IBC Production Village is a fully-equipped professional standard studio set designed to showcase the very latest stereoscopic 3D, DSLR and specialist camera technologies. Whether you are a manufacturer, key dealer or distributor, the IBC Production Village offers you a unique opportunity to invite visitors to compare, rate and get hands-on with your equipment and to seek personal buying advice from your experts. Show potential customers from more than 160 countries how your innovations can give them the competitive edge that they are looking for.
New for 2011
New for IBC2011 was the Inside Knowledge area, an original way of showcasing your latest camera technology. It provided an opportunity to let your products speak for themselves by inviting your clients to promote the optimum benefits of your latest camera technology to new audiences.
Target Your Market
the IBC Production Village provided an opportunity to educate buyers, make contacts and generate sales. By creating a buzz around the exhibition floor, the IBC Production Village offered an excellent opportunity to promote and sell to an established marketplace:
- Showcasing your products – to demonstrate the key benefits of your cameras to your customers, alongside top broadcast and camera professionals working in television and film.
- Custom-built environment – the production base for IBC TV News provided the added attraction of a working studio, providing visitors real insight into production technology, workflow and post-production techniques.
- Extra branding – by building a strong marketing profile pre, during, and post show.
- Mutual advantage – by benefiting from partnering with a brand that has over 40 years’ experience in delivering an excellent visitor experience.
- Benefit from promotion - in IBC e-marketing sent to 100,000+ recipients
Exhibiting in The Production Village is a must for 3D-ONE. The direct interaction with the visitors and the hands-on experience gives us valuable insight into what customers want and where the marketplace is headed.”
Max Collon, cto, 3D-ONE
