IBC Promotions, Sponsorship and Events
Each September, the leading brands, finest minds and wisest investors converge at IBC - the premier annual event for professionals working with media, broadcasting and entertainment content.
Whether you are looking to raise your profile, move into new market sectors, develop distribution channels, generate sales leads or simply network with the best of the industry, IBC’s promotions, sponsorship and event opportunities give you the platform to promote your brand to more than 50,000 potential attendees from over 160 countries. IBC’s website alone generates several million hits a year, extending the digital reach of your promotional investments worldwide.
As well as the selection of promotional items listed, IBC can offer a range of tailor-made packages to suit your company's individual marketing needs and budgets. For further information or to discuss any of the opportunities and other sponsorship ideas you may have please contact the Sales Team.
Download the IBC2013 Sponsorship Brochure
The opportunities that are available for 2013 are listed below:
Airport Shuttle Bus
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Catch the attention of commuters and those on the way to the show: the IBC airport shuttle bus travels between Amsterdam Schiphol International Airport and the RAI. A typical package includes your company logo and message on both sides of the bus, a large double-sided banner at the RAI bus stop, a full-page four colour advert in the IBC Exhibition Catalogue and various digital features such as a 30 second commercial on the IBC info channel (10 times per day). |
Aisle Banners
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Use the strategically placed IBC Aisle banners to promote your company branding at IBC2013. You can use a position in one hall to promote your stand in another. Limited availability, please contact Steve Grice. Rate: for both sides: €6,000 |
Conference Delegate Bags
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All full time conference delegates receive a bag containing the Conference Programme, the Conference Publications CD-ROM and general information about IBC. With your logo on the front of the elite conference bag, you can create a long-lasting reminder of your business and brand retention. |
Conference Networking Events
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Sponsored Session Demonstrate your organisation’s position as an industry thought leader by hosting your own session within the conference’s Added Value stream and gain the leading edge ahead of your competitors. The opportunity allows you to host a non-commercial session with up to 6 people on stage in a one and a half hour session in the main conference offering. Alternatively, why not use this as an opportunity to host a private presentation, using the excellent facilities in the IBC Conference rooms? Your company will work closely with the IBC team to ensure that the sessions have high editorial and production values. You will receive:
Rate: €6,750. Rate does not include the cost of catering. |
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Breakfast or Lunch Briefings Breakfast is the most important meal of the day. Early morning sessions from 08:00 – 09:00 provide a convenient time for an added value session which is open to all exhibition visitors, exhibitors and delegates to start their day with the opportunity to learn and network over coffee and croissants. Sponsorship of a breakfast briefing gives your organisation strategic opportunity to position yourself within the targeted segments of the industry. A breakfast briefing will be based around a current industry hot topic and offers you the opportunity to deliver a short presentation and lots of discussion and debate! The breakfast briefings aim to generate thought-provoking conversation. Your company will work closely with the IBC team to ensure that the sessions have high editorial and production values. You will receive:
Rate: €4,850 per session, catering is extra. |
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Networking Drinks Receptions Meet your peers and strike up new relationships in a fun and informal atmosphere. Host a coffee break between sessions, or a drinks reception at the close of each Conference day (including Friday - Monday). This opportunity to host a drinks reception can be tailored to be as low or high key as you require. An example of opportunities to take advantage of:
Rate: €6,000 per session at the end of the day, or €3,250 per coffee break, catering is extra. |
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Online Attendee Networking Tool Our easy-to-use and efficient online networking tool is put in place in advance of the event for delegates and speakers to maximise their time at the show and used throughout the show and post-show. By ensuring that your logo is on the networking website, sponsorship of the online networking tool will provide your company with excellent opportunities to create maintain and enhance brand awareness and customer relationships. Over 500 delegates registered onto the online networking tool in 2011 to message each other, upload videos and arrange appointments for IBC. Combine this option with sponsorship of the Wi-Fi zone at the show to make the most of the contacts you will obtain. Rate: €3,800 |
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Please Note: the cost of food and beverages are not included in the sponsorship price.
Conference Programme
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The Conference Programme contains a full list of sessions and events, providing a constant source of information for delegates. Maximise brand penetration and make an impression with attendees by advertising in the Conference Programme guide – a great way to drive traffic to your stand. Each full page booking includes a banner on the conference home landing page. Rates:
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Electronic Advertising Displays
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New for 2013 these large Electronic Advertising Displays are strategically placed outside the main entrances to the RAI. Each screen will show a complete programme of 8 minutes duration with 3 minutes of IBC information and 5 minutes of commercials (30 second per commercial and a maximum of 10 per site) and play on a continuous loop so any commercial would be aired over 70 times per day. Rate: for all 5 days: €12,000 |
Exhibition Catalogue and Map
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Market your brand, products and services to more than 50,000 attendees: thousands of printed copies are distributed free to all visitors, exhibitors and press delegates, who use the catalogue as an industry reference source throughout the year. From a full page, to inclusion on the pull-out map or an enhanced catalogue logo entry, there are many options available, click here to see availability and rates. |
Gold Pass Lounge and Gold Pass Registration
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Away from the hustle and bustle of the exhibition, the high class Gold Pass Lounge is located in a calm and serene part of the RAI. The Gold Pass Lounge encourages relaxation and networking where Gold Pass members can enjoy complimentary refreshments and network with other senior execs, conduct client meetings, or simply check emails. Branding opportunities mean that you can target your message to this high level decision-making audience. Sponsoring the Gold Pass Lounge will deliver brand presence in front of the industry thought leaders and top management clients. In addition to the Lounge, the Gold Pass registration point is an exclusive check-in desk for all Gold Pass holders. You will receive:
Rate: €17,500 |
Host Events Around the RAI
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IBC Pub Where better to promote your brand than the IBC Pub, a thriving hub of visitors, exhibitors and delegates: potential customers. You can become the 'landlord' of this famous pub, which can be hired out either by the day or for the full event. It’s simply an excellent way to entertain clients, catch up with old friends - and make some new ones too! Rate offered on application |
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The Beach With its lakeside location, volleyball court and friendly bar staff, the sand-flecked decking around the RAI harbour is a destination of choice for IBC attendees. Seize their attention as they sip cocktails at the bar or stimulate their senses as they recline on the scattering of sun-loungers - the marketing opportunities available are boundless. Read more. |
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RAI Restaurants The RAI offers a range of hosting venues which are available for exhibitors to hire for their own promotional onsite event. Ranging in size and style and available from morning until late afternoon, use the venues to really make an impression at the show. Read more. In addition to the hire charge, your food and refreshments requirements will need to be arranged directly with RAI catering. Rate from 4 - 8pm, €4,000. |
Hotel Shuttle Bus
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Catch the attention of commuters by sponsoring the hotel Shuttle bus. A typical package includes branding on the on the 4 Hotel bus stop signs, a four colour advertisement in the IBC Exhibition Catalogue and a 30 second commercial on the IBC Info Channel (10 times per day) Rate €20 500 |
IBC Publication Bins
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With 20 locations throughout the main traffic areas of the exhibition these high profile IBC distribution bins are used time and time again by the visitors to obtain their copies of the IBC Exhibition Catalogue, Easy Guide and floor plan. |
Info Channel
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IBC’s large-screen digital signage system is positioned all around the RAI, updating thousands of visitors with regular broadcasts every day. Your commercial segment can include your company logo, stand number and information on your products and services. Commercials are available from between 5 and 30 seconds of duration and will be shown at least 10 times a day. Rate: 10 x 5 second commercial: €950 |
Information Points and Floor Plan
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Thousands of attendees visit these points so be the first to reach them with your logo and message at all the main entrances. The IBC information points list the names of all exhibiting companies and a map showing the location of all stands. (limited to four positions per plan). Rate: Full Plan or Alpha Listing (limited to four positions per plan): €8,000 each |
Inserts in Delegate Bags
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Inserts (delegate and press bags): Make a good impression with conference and press delegates by joining the exclusive club of six companies with an insert on IBC’s official bags (limited to six companies for both bags). Rate: single bag: €5,000 |
Literature Bags
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The literature bags are practical for IBC visitors who have an abundance of literature and giveaways. Make sure your company logo is advertised wherever they go! The sole sponsor will be asked to print the IBC logo with reference to IBC2012/IBC2013 on a 50mm tagline across the bottom of both sides of the bags. Rate: €7,000 per main entrance. Sponsors are to print and supply their own promotional bags for delivery to the RAI. Availability:
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Media Centre Registration and Bags
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The IBC Media Centre is reserved exclusively for journalists and offers a space where they can research, interview and write their stories. Give them food for thought by placing your corporate logo on the press bags and sponsoring IBC’s refreshments. Rate: €13,000 + cost of bag production |
Posters, Banners and Floor Graphics
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IBC offers a wide variety of banner, poster, floor graphics and stair case branding inside the RAI, on the approaches to the exhibition complex and throughout Amsterdam. Please contact the IBC Sales team to discuss your requirements. |
The Big Screen Experience
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Boasting the latest in cinema technology, the IBC Big Screen is one of the highlights of the show. Utilise its state of the art facilities and seize the opportunity to influence IBC's diverse and dynamic audience. Launch a new product or demonstrate technological breakthroughs with 2K, 4K and 3D projection and surround sound with a package that includes publicised show presentation schedules and full logistic and technical support. |
TV News Daily Programme
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Gain global coverage by becoming an advertiser or a main sponsor of IBC TV News. Broadcast each morning across Amsterdam to all main hotels, and distributed worldwide via satellite to major broadcast stations, IBC TV News reports on all the latest from the Exhibition and Conference with a 25-minute breakfast programme, including pre-show interviews and the convention's hot stories. The show is repeated on screens throughout the RAI and streamed on the web at www.ibc-tvnews.com and via mobile devices. Rates:
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Visitor Badges
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This is an exclusive opportunity to promote your company to every IBC attendee. High profile sponsorship puts your name and sales message on all the visitor, press and conference delegate badges. Rate: €42,000 Packages are tailored to sponsors requirements. |
Visitor Lanyards
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Used to great effect throughout the show, lanyards have the potential to get your company noticed by more than 50,000 people. Rate: €20,000 SOLD |
Visitor Registration Onsite and Online Sponsorship
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With over 120,000 individual on line page hits and over 50,000 visitors to IBC this exclusive sponsorship opportunity provides the ideal marketing platform to influence these industry professionals before, during and after this world renowned event.
As with all high impact promotional items this opportunity can be tailored to your marketing requirements Rate: €26,000 |
Website Banner and Email Promotions
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Website and Email Banner promotions For IBC2012 alone, www.ibc.org received nearly four million page views. The IBC website provides visitors with a timely first look at the latest event updates, industry news and Exhibition and Conference developments. Build awareness and generate direct response leads through online advertising in both traditional and rich media formats on IBC’s dynamic web site live from March 2012 to February 2013. The banner acts as a hyperlink to your home page. Rates for Website Banner Promotions
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Exclusive Single Sponsor Pages: Target the whole or part of the IBC database by sponsoring and E-mail or send your own HTML Rates for E-mail Campaigns
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WiFi
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Place your organisation at the centre of the Ruby Lounge and Forum Lounge which offers complimentary wifi access to all attendees. This very busy part of the conference area will be branded with your logo and gives you an excellent platform for prominent advertising and communication. Rate: €6,500 |
Countdown to IBC2013
