There are four shortlisted projects nominated for the most innovative use of technology in content delivery.
Home Media Center
End User: DIRECTV
Technical Partners: Broadcom, Entropic Communications, JetHead Development, Pace and Samsung
DIRECTV, the leading North American satellite broadcaster, wanted to offer a comprehensive service to the home through a single gateway box, which becomes the central point for co-ordinating a local server and delivery through multiple client devices of all DIRECTV and online content, linear satellite channels and broadband VoD.
Thanks to open standards, including UPnP, DLNA and RVU, the DIRECTV Home Media Center can not only connect to but deliver a consistent user interface experience for any compliant client, including connected televisions. Multiple receivers can have the full DIRECTV UI, including access to DVR content, with no set-top box. Direct technology partners include Broadcom, Entropic Communications, Jethead Development, Pace and Samsung, but a key part of the success of the project is the RVU Alliance which includes a large number of electronics manufacturers.
4OD on Xbox
End User: Channel 4
Technical Partners: KIT digital, Microsoft, RedBee Media, Metabroadcast
Channel 4 in the UK actively seeks to make its 4oD online catch-up service as widely available as possible, and working with Kit digital it launched on the Microsoft XBox 360 platform in time for Christmas 2012. In just 10 days more than 635,000 users downloaded the app, and paid advertising on the new platform sold out within two days.
The app uses all the functionality of the XBox and its companion Kinect controller, so audiences can use a conventional remote control or a game controller, or use speech recognition or gestures to move around menus and select content. The adaptive Kinect device allows multiple users to talk to it simultaneously. Gold subscribers to the XBox online community can find Channel 4 content through the built-in Bing search engine, which will lead to an automatic, and virtually instant, downloading of the player app.
Live realtime content replacement
End User: ITV
Technical Partners: Yospace Technologies, Snell
An essential part of any broadcaster’s online presence is a live stream of the broadcast channels, so audiences can watch wherever they are. But within that live stream, the broadcaster will want to replace some content: there may be programmes that it does not have online rights for, and it may want to tailor its advertising for online platforms.
While the traditional content replacement offerings involve freezes and waits for media to be buffered, ITV in the UK has just completed a trial which replaces content completely seamlessly, using technology from Yospace which itself interfaces with the Snell playout automation for scheduling information. The technology allows the replacement content to be tailored down to any level – even personalised to the individual – while the user experience is so seamless that the consumer is unaware that what appeared to be a copy of the broadcast linear channel is actually created individually for them.
Remote production over IP
End User: CBS Sports Network
Technical Partner: VidyoCast
When CBS Sports Network wanted a television talk show, converting the popular Tim Brando radio show seemed like a perfect fit. The only problem was that CBS Sports is based in New York City and Brando’s radio studio is in Shreveport Louisiana, more than 2000km away. Building and crewing a television studio in Shreveport was not financially viable, and sending multiple camera feeds over dedicated lines back to New York was also too expensive for the project.
The solution lay in the VidyoCast platform, originally developed for high quality video conferencing but in fact delivering reliable HD using H.264 scalable video coding, over the public internet and non-QoS networks. The four studio cameras are on robotic heads with all parameters controlled from New York, where the programme is switched in the main CBS Sports studio. “For the production team it is as if the studio is located in the next room,” according to Walter Raps, CBS Sports Network CTO.