2009 Review and Audio Sessions

The comprehensive 2009 conference programme successfully responded to the changing industry needs too, introducing a series of high profile business sessions to complement the well established technical and creative themes.

Among more than 60 thought-provoking sessions at IBC2009, there was pioneering insight into the latest in stereoscopic 3D, the MPEGIF master class on the future of digital television and a live debate on UGC with a panel of international students. The conference also provided a unique opportunity to study both the ASC and the BSC digital camera tests and question the experts behind them, and experience extraordinary demonstrations of ways in which news and sports content will be delivered in homes and on mobile devices in the future.

This was truly a global forum for content: more than 300 high-profile international speakersaddressed conference delegates, with keynotes as diverse as a strategy supremo (IBM's Saul J Berman) to an editorial sage (Hindustan Times' Vir Sanghvi) to an advertising guru (Ogilvy Group’s Rory Sutherland).

And with 10% of attendees from the rapidly growing markets of Asia and the Middle East, there were speakers and sessions that addressed their needs in the form of TK Kurien, Wipro Ltd, India; Dick van Motman, DDB China Group; Yan Mostovoy, Harmonic, Israel; and Koji Nakao, NHK, Japan; Liliana Nakonechnyj, SET/TV Globo, Brazil and Andrei Boltenko, Channel One, Russia.

Much of the far-reaching industry insight explored is captured in the Executive Daily - a compendium of knowledge shared by many of the thought leaders who addressed this year’s conference. And you can listen to the best of the conference sessions by downloading the MP3s.

For example, in How do we spot good deals? you can hear how CBC's Steve Billinger, Across Technology's Peter Hinssen and HSBC's Stuart Mills strengthen attendee’s business prospects by explaining what financiers are really looking for in their investments. Or, in Is the broadcast journalist dead? listen to Current TV’s James Baker, Sky’s Andrew Hawken, Guardian journalist Sarfraz Manzoor, media commentator Raymond Snoddy and Hindustan Times’ Vir Sanghvi discussing whether there’s life left in the Fourth Estate.

If you missed a conference session at IBC2009, or if you were unable to make the trip to Amsterdam at all this year, most of the 2009 conference sessions are available for free as downloadable MP3s.

From panel discussions with international students to the broadcaster’s angle on the green debate, pioneering dialogue on stereoscopic 3D to the coming together of the BSC and ASC, and thought-provoking presentations on the future of news and sports, the 2009 IBC Conference was comprehensive, to say the least. There were also some truly outstanding speakers this year, with keynote addresses from leading authorities on the whole range of topics.

VIP Gold Pass members can also access most of the session presentations here (you will need your username and password).

For more, visit www.ibcsessions.com

“The pace of growth in digital and new media uptake has taken everyone by surprise, but there is still no clear mechanism for making money out of it. At IBC2009, I look forward to seizing the opportunity to share thinking and learn from the thinking of others. Using the platform of the conference, I aim to leave the audience facing the challenge ahead, to collaborate and drive us to come up with the right business models for this evolving industry.” Saul J Berman, Global Strategy and Change Services Leader at IBM Global Business Services.