About the conference

Saul J. Berman, Global Strategy & Change Services Leader, IBM Global Business Services, USA
David Hill, Chairman & CEO, Fox Sports Television Group, USA
Dick van Motman, President & CEO, DDB China Group, China
Marty Pompadur, Chairman/Co-founder & Media Consultant, Metan Development Group, USA
Arnaud Simon, Broadcast Director, Eurosport, France
Rory Sutherland, Vice Chairman, Ogilvy Group, UK
  
Please click here to view the 2009 conference programme.  Or for a full list of speakers who attended IBC2009 please click here.

“IBC is the most important media technology meeting in the world. In particular, it brings together the finest minds in engineering. There are a lot of elements to think about before 3D becomes the universal panacea that many believe it can be. Not least, who’s going to pay for it? So there needs to be an aggressive period of experimentation, where the finest minds in engineering can have the proper amount of time they need to really test the technology. Following my discussion at the IBC conference, I want attendees, and specifically the engineers, to go away and ponder the possibilities.” David Hill, Chairman and CEO at Fox Sports Television Group.

What visitors saw at IBC2009

“Good show, and very relevant - I'm enjoying the specialist conference sessions.” Goran S, Iskratel, conference delegate

Technology Advancements
The technology stream had the answers you needed in the fields of IPTV, advertising and digital media, HD, audio and many more. Visitors gained:

	information on the latest technologies and gizmos from the labs
	invaluable knowledge from detailed tutorials
	the latest on enabling technologies in emerging new business models
	insight into how competitors have tackled the problems that you are about to confront

Content Creation & Innovation
Are you successfully matching your content to consumer demand? IBC2009 delivered cutting-edge case studies and discussion in the following areas:

	changing audience behaviours: who is watching what, through which delivery platforms, and on what kinds of screens?
	what are the new trends in creating, sharing and consuming rich content?
	how do you put a new generation facility together?
	what new production techniques will stimulate interest, satisfy consumer needs and personalise the consumer experience

The Business of Broadcasting
With reference to the evolving global economy, visitors examined the latest success stories and failures, key strategies and business models changing the broadcast and media world. IBC helped you:

	assess the impact of the recession on traditional broadcasting
	investigate opportunities for interactive advertising beyond broadcast programming
	look at new value driven business models, fuelled by innovation and consumer demand
	seek out the opportunities to improve your bottom line, and at the same time minimise the risk