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IBC gears up

The broadcast and electronic media industry is turning its attention to IBC2009, looking forward to a lively and successful event. IBC is the world’s most important industry meeting place, combining a comprehensive exhibition, thought leadership in its conference and unrivalled networking opportunities. IBC2009 is set to be no exception.

“After the financial challenges of the last year, now is definitely the time to invest in the knowledge that will help you run your businesses better in the future,” says Michael Crimp, IBC’s chief operating officer. “IBC is still the best place to make that investment in knowledge, and, with advance visitor registrations looking good, I believe that we will see a strong attendance from those organisations that are ready to break out of the recession and move forward.”

The exhibition will welcome more than 1000 exhibitors, including more than 100 companies who have never appeared at IBC before, filling 12 halls plus outdoor exhibits. The new conference structure tackles three key issues: advances in technology, creative innovation and the business of broadcasting. Keynote addresses will come from some of the world’s leading authorities including Rory Sutherland of Ogilvy Group, Gary Morse of 20th Century Fox, Arnaud Simon of Eurosport and Marty Pompadur, formerly of News Corp, who has recently founded a new consultancy.

Innovations this year include the Production Village (Hall 9), which combines unrivalled opportunities to compare cameras, free technical and production training, demonstrations and a networking bar. The IBC Big Screen once more presents the state-of-the-art in digital cinema and stereoscopic 3D presentation, including the chance to enjoy a couple of movies such as Monsters vs Aliens in 3D (courtesy of Dreamworks animation).

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