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Demand drives an extra hall at IBC2010

As the industry emerges from recession, manufacturers are looking for better ways to engage with their customers. Top of the list is IBC, as the growing demand for exhibition space proves.

Current exhibitors are keen to expand their footprint at IBC2010, and there was an ever-growing waiting list for new companies keen to have a presence this year. Responding to this demand, IBC took the decision to add another hall.

Hall 13 will be located in the space between the new Elicium tower, the Auditorium and Hall 3. The building will add more than 800 square metres and be finished internally to the same high standard as the rest of the exhibition.

According to John Holton, chair of the IBC exhibition committee, adding Hall 13 is a clear illustration of how IBC is run for the industry, by the industry. “First, it suggests that the exhibition committee, the permanent staff at IBC and, especially, our contacts at the RAI in Amsterdam can work together and move quickly,” he said. “There is nothing to beat long-term relationships, and it meant that IBC and the RAI could react successfully to the continuing demand.

“More important, it says that there is a real sense of optimism in the industry,” he added. “The appetite for media around the world is stronger than ever, and broadcasters and producers know they have to work better, smarter, faster and more creatively to feed that appetite.”

And talking of appetites, Hall 13 is also a good place to take time out for a coffee or a snack. Taking a break at the IBC I-Cafe need not be totally unproductive, either: there is free Wifi if you need to check your emails or get online. You might want to check out www.ibc.org for the latest breaking news or to book training sessions.

Demand from the manufacturing community drove the need for extra storage space; IBC responded with a new hall which is also a hub for training and communications.

Hall 13 exhibitors:

Agilent Technologies, 13.A31
APANTAC LLC,  13.A16
BBC Academy, 13.A46
Cairos Group, 13.C29
Carl Zeiss AG, 13.C20
CDNetworks, 13.A26
CINE-TV broadcast systems, 13.A33
Cinevator/Cinetech/C-PAC, 13.A44
Clear-Com, 13.C26a
Clipway, 13.A29
Convergent Design, 13.C18
Dataton, 13.C21
Dutch Media Hub, 13.A25
Elemental Technologies Inc., 13.C25
Elvia - Pro, 13.A27
Future Media Concepts, 13.A10
HDI Dune, 13.A48
Ikonoskop, 13.C48
Imagineer Systems Limited, 13.A36
IMEC, 13.A21
INTOREL, 13.C45
ITP Business Publishing, 13.A11
Kleinofen GMBH, 13.C11
Lumantek, 13.A20
Marvin Technologies, 13.A38
Miracube, 13.C34
Prime Focus, 13.C36
Root6 Technology, 13.C39
Rorke Data, Inc., 13.A23
Rotolight, 13.C35
SAD Ltd., 13.C40
San Solutions, 13.C31
Seculine, 13.A28
Sondor/Marquise Tech, 13.A30
Tata Communications, 13.C30
Teranex Systems, Inc, 13.C46
TheLight Luminary, S.L, 13.C41
University of Wiesbaden, 13.A18
Videosolutions Group, 13.A34
Weather Central, 13.C10

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