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Inside Out; are big customers ever going to buy product again
Conference Streams
  • The Business of Broadcasting
    Date/Time: 11 Sep 2009
    09:00-10:30
    Chair: Robert Ambrose
    Lead Consultant, IT Solutions & Services
    Siemens
    UNITED KINGDOM
    Speakers
  		• Martin Emele, Managing Director, ProSebienSat1, GERMANY
  		• Kathy-Anne McManus, V.P of Professional Services, Avid, U S A
  		• Georgette Schlick, CEO, DutchView, NETHERLANDS
  		• Graham Sharp, US liaison office, IABM, UNITED KINGDOM
  		• Bart-Jan van Genderen , Owner/Operator , Park Post, NETHERLANDS
  		• Mark Wilson-Dunn, VP Global Sales and Marketing, BT Media and Broadcast, UNITED KINGDOM

    Session Details

    The way customers are buying is changing.  It is no longer about point products but supplying complete solutions, often with off-balance sheet transaction models such as managed and outsourced services or hosted applications. Suppliers who do not adapt, risk being commoditised or commercially isolated. Clients who do not explore these alternatives risk becoming un-competitive.

    IBC and the IABM bring together service suppliers, product suppliers and their clients enabling a constructive debate about how the industry is evolving to this new model and what constitutes a successful partnership with positive outcomes for all those involved?

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