Conference Session

How will new content, advertising and applications influence service providers and attract consumers? Are there different solutions for different markets? Can the delivery of media to mobile devices be managed affordably to attract viable audiences?

This important session starts with a series of short presentations. We will look at the development of the market (or markets) by technology and by geography; how content can be practically repurposed and managed; and the effects of new video search applications and advertising techniques on potential viewers. A unique market map, summarising the complete global mobile media landscape, will be provided.

The presentations will lead into a lively debate when you will have your chance to interact with the expert panel. This is an excellent opportunity to develop an in-depth understanding of how rich media is driving the next wave of mobile developments.


Allan has worked in the mobile content creation and metadata management technology arenas for over 10 years. He will be showing a clip from a new programme made for US TV (to be premiered on the Sundance Channel) that was fully shot and created via a mobile phone, and which is called "Africa Diary" - involving children in Africa telling their stories. He will be contributing his expert views on the convergence/conversion/re-purposing of content for any media platform.

Richard has worked in the mobile content and advertising business for many years. He will be presenting some views on mobile advertising as a revenue stream, and will give attendees a good understanding of how the mobile advertising market works, how to get advertising into various mobile media platforms and what sort of returns are realistically achievable through advertising. Richard also will supply a 'mobile market map' for all delegates, identifying the players, technologies, geographies and markets.

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