Conference Streams
Content Creation and Innovation
| Date/Time: | 11 Sep 2009 09:00-10:30 |
| Chair: |
Frank Boyd
Managing Director Unexpected Media UNITED KINGDOM
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Speakers
Session Details
What is the reality of cross-platform commissioning? After more than a decade of experiments in adapting to the challenge of digital, what lessons have been learned? How do broadcasters now understand their role in the new media ecology? What is the experience of producers attempting to develop genuinely innovative formats?
Featuring leading commissioning editors exploring new ways of reaching audiences and one of the few truly integrated production studios in Europe, this panel will highlight the difficulties and opportunities of the transition from broadcast to multi-platform publishing. Through case studies and debate, it will ask whether television is really learning to speak digital.
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