Conference Session

Advertising guru Sir Martin Sorrell believes that the television industry urgently needs to bring down production costs. How can we do that without losing sight of editorial quality and programme diversity?

Trend-tracking to develop new programme ideas by listening to the noise on social networks is certainly one way to pick up the buzz. But where exactly is the line between user-generated content and reality programming? What can producers learn from the wildfire popularity when it goes viral?

This is still uncharted territory. Join in the IBC debate and contribute to the new face of television.


Live interview: Content consumption in the youth market

One of the most disruptive changes in the media industry in recent years is the sheer diversity in the way that consumers – and particularly young people – enjoy and exchange content. They communicate with each other by whichever method is closest to hand: emails, instant messaging, SMS, voice, video and more. And the expectation is that video and audio content should be as accessible and as easy to share.

Is this a universal view? Or do different geographies and markets have differing patterns of consumption and sharing? Are the differences cultural or are they down to technical or commercial limitations?

The only way to find out is to ask. Which is why IBC is bringing together a panel of students from Japan, Russia, UK and USA to debate the topic. Following directly on from a session on user-generated content, the students will be interviewed, and then the meeting will be thrown open to the floor.

This is a remarkable opportunity to gain a detailed insight now into the way that content will be accessed and consumed in the very near future.

Chair:

Jeremy Barr -  Professor of Broadcasting and Convergent Media, Ravensbourne College of Design and Communication, UNITED KINGDOM

Participants:

Chinwe Abosi - PhD Student, University of Essex, UNITED KINGDOM
Yuto Maruyama - Graduate Student, University of Tokyo, JAPAN
Evgenia Lysova - Student, St.Petersburg State University of Film and Television, RUSSIA
Sean Miura - Student, Annenberg School for Communication, University of Southern California, USA

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