IBC Launches New Global Event Series - IBC Content Everywhere
(Friday 22nd August 2013, London, England) IBC announces a series of global events to be held in Europe, the Middle East and Latin America under the title ‘IBC Content Everywhere’. The events will be held in Amsterdam, Dubai and Sao Paulo.
IBC already runs the largest annual broadcast event in Europe with over 50,000 visitors. Recent developments in mobile and internet technology have created a new but closely related market, comprising of producers of rich media; device makers; app builders; digital marketeers; and cloud services. In 2013 over 918 million smartphones will be sold worldwide - outstripping simpler handsets for the first time - putting multimedia in the hands of more users than ever before.
“Video is a huge part of the traffic over the internet, this can’t be regarded as a bolt-on to existing broadcast infrastructure.” says Michael Crimp, CEO of IBC, “One third of the planet will have fixed broadband by 2017, and this demands new business models; platform-specific content; and will appeal to a mobile-centric audience. The challenge is to create business models and relationships that take advantage of this opportunity. We’re going to bring people together, to find answers to the questions presented by this, the next step in the digital revolution for media.”
Whilst the new events promise to uphold the values of high quality and independence that have made IBC so popular, there’ll be widespread use of near-field communications (NFC) devices to revolutionise the visitor and exhibitor experience. IBC Amsterdam 2013 will be the first opportunity for attendees to experience the benefits of this, when a live trial will be rolled out using Touch & Connect technology to 1,000 targeted attendees. Users will be able to build a personal community around who they meet and what they see at the show. This innovation will also enable exhibitors to extend their offering across continents, through a virtual presence at multiple events if they wish.
Speaking of the choice of Sao Paulo and Dubai as venues for IBC Content Everywhere, Michael Crimp went on to say: “Latin America and the Middle East combine massive penetration and use of mobile technology, particularly for video and social media, with a thriving economy. For instance, Brazil - host of the 2016 Olympics - is the seventh largest internet audience in the world. The Middle East has over 284 million mobile users, with a market increasing at twice the speed of both Western Europe and North America combined. These are hotspots of real growth, and therefore IBC want to offer a haven for building relationships in those regions. Such relationships will be the bedrock from which new offerings will be built.”
IBC Amsterdam will continue to serve the broadcast industry worldwide, which itself has an estimated growth of 7% per annum to 2016.
Dates for forthcoming events:
IBC2013 Amsterdam 13-17 September 2013
IBC Content Everywhere Europe Amsterdam 12-16 September 2014
IBC Content Everywhere MENA Dubai 19-21 November 2014
IBC Content Everywhere LATAM Sao Paulo tbc 2015
For further information please contact:-
Kelly Hyde, Marketing Manager
firstname.lastname@example.org or +44 (0) 207 832 4104
For information about Sales and Sponsorship for IBC Content Everywhere, please contact:
International Sales Manager
T +44 (0) 20 7832 4100
M +44 (0) 7980 307 887
F +44 (0) 20 7832 4130
Project Sales Manager
T +44 (0) 134 2717 459
M +44 (0) 7710 991 595
IBC is the inspirational global gathering of innovation and talent that will challenge your perception of our industry. Artists, entrepreneurs, investors, technicians and strategists all involve themselves in the IBC experience to hone their knowledge, to interact with leading technology and participate in a host of major attractions. Most importantly they aim to exchange ideas with people like you.