Project: Virtual Playbook
End user: ESPN
Supplier: EA Sports
Sports specialist broadcaster ESPN is constantly looking for new ways to engage audiences and explain the intricacies of the game. For its NFL coverage it worked with game developer EA Sports on a special build of Madden NFL 09 for the XBox XDK which means it can recreate real game plays on the studio floor. The studio cameras link into the game software to achieve what ESPN calls “augmented reality”.
Right after the key action, ESPN’s presenters can explain precisely what happened, appearing to interact with the players themselves. Because the cameras are linked, the action can be seen from any angle, allowing the presenters to appear to be immersed in the action, and the viewers to understand plays in a way never before possible.
“ESPN is pleased to be recognised as a nominee for an IBC Innovation Award,” said Anthony Bailey of ESPN. “The EA Virtual Playbook has changed the game for traditional studio analysis through the use of augmented reality. With EA Sports, the Virtual Playbook has added a new dimension to sports telecasts.”
Virtual Playbook for football on ESPN was so successful that it has already been adapted for use in NBA basketball.
For more information, visit:
www.espn.com
