Simon Fell

Simon Fell is currently Technology Consultant to Freeview working on the launch of Freeview HD, Connected TV and VOD services and liaisng with CE manufacturers. He also has an active involvement with many other clients as a consultant in the new media and broadcast technology space.
Simon joined ITV in 1991 where he was until very recently the Director of Future Technologies for ITV. Having been in independent television since before the merger of Carlton and Granada, Simon was an eye-witness to the significant change and development as digital television and the internet transformed the media landscape.
Throughout that time he was deeply involved in operations and engineering and in latter years established and ran ITV’s Future Technologies unit that helped pilot and rollout new platforms for ITV in mobile, HDTV and online.
In his time as Director of Technology for ITV Consumer he led the technology team behind the rollout of itv.com, ITV player and new mobile initiatives. He championed HDTV leading the successful HDTV trial on DTT in the London area and later ITV-HD on Freesat.
He has been involved in the DTG since it’s inception and has served as a member of the DTG Council and is chairman of the High Definition Forum. He is also a Fellow of the Royal Television Society and has until recently represented UK broadcasters on the EBU Technical Committee.
He has had thirty years' experience as an engineer in the Television Industry; previous jobs include Director of Engineering for Rushes, Chief Engineer of 625 and Electronic Engineering at Channel Four. He has also worked in America with Rank Cintel USA and in Leeds with Yorkshire Television.




