Attendance and Demographics
Out total attendance figures are based on the number of visitors who attended the show, not total registrations
We have changed the way that we now gather the demographics of those attending IBC. Media Activity and Company Activity have been consolidated into one demographic, which is now called Core Business Activity, whilst Job Function has been separated out into Job Function and Job Title in order to provide you with more accurate and usable information. These changes have been made in order to provide you and IBC with a far more detailed overview of the people that attend IBC each year.
| IBC2011 | IBC2010 | IBC2009 | IBC2008 | IBC2007 | IBC2006 | IBC2005 | |
| Exhibiting companies | 1,365 | 1,337 | 1,355 | 1,451 | 1,360 | 1,289 | 1,230 |
| Total registrations | 81,310 | 80,005 | 74,478 | 77,041 | 73,824 | 69,073 | 65,659 |
| No shows & duplications | 30,848 | 31,484 | 28,931 | 27,791 | 26,860 | 24,265 | 22,844 |
| Visitors | 31,749 | 31,675 | 30,708 | 33,046 | 31,417 | 31,155 | 29,650 |
| Exhibitors | 18,713 | 16,846 | 14,839 | 16,204 | 15,547 | 13,653 | 13,165 |
| Total attendance | 50,462 | 48,521 | 45,547 | 49,250 | 46,964 | 44,808 | 42,815 |
| Visitors | 62.90% | 65.30% | 67.40% | 67.10% | 66.90% | 69.50% | 69.25% |
| Exhibitors | 37.10% | 34.70% | 32.60% | 32.90% | 33.10% | 30.50% | 30.75% |
| Total attendance | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
| Geographical Breakdown | |||||||
| W. Europe & Scandinavia | 70.31% | 71.50% | 74.19% | 71.26% | 70.59% | 74.00% | 73.10% |
| Central Europe | 4.09% | 4.20% | 3.95% | 4.77% | 5.24% | 5.10% | 5.10% |
| Eastern Europe | 2.91% | 2.80% | 2.62% | 2.83% | 4.62% | 3.40% | 3.60% |
| North America | 9.13% | 7.10% | 7.73% | 8.61% | 8.65% | 7.30% | 7.90% |
| Asia | 8.56% | 8.90% | 7.41% | 8.07% | 6.87% | 6.70% | 6.70% |
| Middle East | 2.96% | 3.10% | 2.37% | 2.59% | 2.40% | 2.50% | 2.40% |
| Africa | 1.15% | 1.50% | 1.10% | 1.11% | 1.00% | 0.70% | 0.80% |
| South America | 0.89% | 0.90% | 0.63% | 0.76% | 0.63% | 0.30% | 0.40% |
| Total attendance | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
| Purchasing Power | |||||||
| Recommend/specify | 40.90% | 38.00% | 38.79% | 39.46% | 37.93% | 39.35% | 39.98% |
| Final approval/buy | 37.80% | 36.60% | 37.60% | 35.44% | 37.80% | 34.10% | 34.71% |
| User | 19.00% | 16.30% | 17.10% | 16.32% | 7.50% | 16.00% | 15.00% |
| Press | 2.30% | 9.10% | 6.51% | 11.78% | 16.77% | 10.55% | 10.31% |
|
Total attendance (excl exhibitors & distributors) |
100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
| Company Size | |||||||
| 1 to 10 employees | 28.90% | 30.90% | 31.29% | 22.57% | 25.06% | 23.24% | 24.12% |
| 11 to 50 employees | 22.40% | 22.50% | 23.57% | 23.53% | 16.45% | 23.08% | 23.65% |
| 51 to 250 employees | 16.90% | 17.10% | 16.90% | 19.70% | 31.04% | 19.66% | 20.45% |
| 251 - 500 employees | 7.30% | 29.40% | 28.24% | 34.20% | 27.45% | 34.02% | 31.78% |
| 501 - 1000 | 6.20% | ||||||
| 1001+ | 18.30% | ||||||
|
Total attendance (excl exhibitors & distributors) |
100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
| Job Title | |||||||
| CEO, COO or President, Chairman, Owner or Partner | 22.40% | n/a | n/a | n/a | n/a | n/a | n/a |
| VP, EVP, Director | 10.00% | ||||||
| Manager or Head of Department | 34.50% | n/a | n/a | n/a | n/a | n/a | n/a |
| Executive or Assistant | 14.20% | n/a | n/a | n/a | n/a | n/a | n/a |
| Student/Intern or Educator | 3.50% | n/a | n/a | n/a | n/a | n/a | n/a |
| Press | 4.90% | n/a | n/a | n/a | n/a | n/a | n/a |
| Consultant | 10.50% | n/a | n/a | n/a | n/a | n/a | n/a |
| Total Attendance | 100.00% | n/a | n/a | n/a | n/a | n/a | n/a |
| Core Business Activity | |||||||
| Acquisition | 1.00% | n/a | n/a | n/a | n/a | n/a | n/a |
| Audio | 3.10% | n/a | n/a | n/a | n/a | n/a | n/a |
| Broadcast Equipment Manufacturing | 12.70% | 11.00% | 11.89% | 19.34% | 6.18% | 19.37% | 6.35% |
| Broadcaster | 13.30% | n/a | n/a | n/a | n/a | n/a | n/a |
| Consultancy | 4.90% | 4.10% | 4.70% | 4.49% | 6.31% | 5.33% | 6.11% |
| Display Systems / Digital Signage | 1.10% | n/a | n/a | n/a | n/a | n/a | n/a |
| Education/Training | 2.20% | 2.90% | n/a | n/a | n/a | n/a | n/a |
| Equipment Dealer / Distributor / Hire | 5.80% | n/a | n/a | n/a | n/a | n/a | n/a |
| Facilities House | 1.80% | n/a | n/a | n/a | n/a | n/a | n/a |
| Film / Motion Picture | 6.10% | n/a | n/a | n/a | n/a | n/a | n/a |
| Finacial Services / Venture Capital / Analyst | 0.60% | n/a | n/a | n/a | n/a | n/a | n/a |
| Freelance | 4.00% | 3.10% | 3.24% | 3.08% | 3.27% | 3.11% | 4.61% |
| Games | 0.30% | n/a | n/a | n/a | n/a | n/a | n/a |
| Government Department | 1.10% | 1.00% | n/a | n/a | n/a | n/a | n/a |
| IPTV | 3.30% | 2.00% | n/a | n/a | n/a | n/a | n/a |
| ISP/ Broadband Provider | 0.80% | n/a | n/a | n/a | n/a | n/a | n/a |
| IT Systems | 2.40% | n/a | n/a | n/a | n/a | n/a | n/a |
| Media Distribution over Cable | 1.80% | n/a | n/a | n/a | n/a | n/a | n/a |
| Media Distribution over IP | 2.20% | n/a | n/a | n/a | n/a | n/a | n/a |
| Media Distribution over Mobile | 0.40% | n/a | n/a | n/a | n/a | n/a | n/a |
| Media Distribution over Satellite | 2.10% | n/a | n/a | n/a | n/a | n/a | n/a |
| Media Distribution over Terrestrial | 0.60% | n/a | n/a | n/a | n/a | n/a | n/a |
| Mobile Handsets | 0.20% | n/a | n/a | n/a | n/a | n/a | n/a |
| Mobile Networks | 0.30% | n/a | n/a | n/a | n/a | n/a | n/a |
| Performing Arts/Live Entertainment | 0.50% | n/a | n/a | n/a | n/a | n/a | n/a |
| Playout Services | 0.50% | 0.20% | n/a | n/a | n/a | n/a | n/a |
| Post Production | 4.60% | 5.00% | 6.01% | 8.17% | 7.43% | 6.53% | 9.09% |
| PR and Marketing Company | 1.30% | n/a | n/a | n/a | n/a | n/a | n/a |
| Publisher / Magazine / News Agency | 0.60% | 0.40% | n/a | n/a | n/a | n/a | n/a |
| Radio | 0.70% | n/a | n/a | n/a | n/a | n/a | n/a |
| Regulation Authority | 0.10% | n/a | n/a | n/a | n/a | n/a | n/a |
| Research Association | 0.60% | 0.80% | 0.97% | 1.11% | 1.29% | 1.28% | 1.46% |
| Software Product Design / Development / Hardware/ Middle Ware | 6.00% | n/a | n/a | n/a | n/a | n/a | n/a |
| Storage / Archive | 0.90% | n/a | n/a | n/a | n/a | n/a | n/a |
| System Automation/ Control and Management | 0.60% | n/a | n/a | n/a | n/a | n/a | n/a |
| Systems Integrator / Services provider / Technical Support | 5.60% | n/a | n/a | n/a | n/a | n/a | n/a |
| Telecommunications | 5.30% | n/a | n/a | n/a | n/a | n/a | n/a |
| Test/ Quality Control Measurement | 0.60% | n/a | n/a | n/a | n/a | n/a | n/a |
| Below are categories are no longer included in IBC demongraphics due to the change in format | |||||||
| Broadband services | n/a | 9.60% | 10.34% | n/a | 5.11% | 6.47% | 6.14% |
| Broadcast Union Association | n/a | 0.30% | 0.40% | 2.00% | 0.73% | 0.87% | 0.91% |
| Broadcasting station/ network | n/a | 8.70% | 9.11% | 15.69% | 18.23% | 19.37% | 18.91% |
| Cable/satellite Distribution | n/a | 2.60% | 3.31% | 4.48% | 4.17% | 4.59% | 4.43% |
| Cinema or Theatre | n/a | 0.90% | n/a | n/a | n/a | n/a | n/a |
| Commercial outlet / Shopping chain | n/a | 0.10% | n/a | n/a | n/a | n/a | n/a |
| Dealer/distributor | n/a | 6.80% | 7.28% | 10.95% | 12.30% | 10.07% | 10.99% |
| Duplication | n/a | n/a | n/a | 0.20% | 0.20% | 0.22% | 0.25% |
| Internet Service Provider | n/a | 0.70% | n/a | n/a | n/a | n/a | n/a |
| Media Distribution | n/a | 2.00% | n/a | n/a | n/a | n/a | n/a |
| Non Broadcast Industry / commerce | n/a | 0.70% | n/a | n/a | n/a | n/a | n/a |
| Production | n/a | 4.70% | 5.38% | 7.78% | 8.40% | 6.54% | 8.95% |
| Project Costing and Proposals | n/a | 0.10% | n/a | n/a | n/a | n/a | n/a |
| Retail Shopping Outlet | n/a | 0.20% | n/a | n/a | n/a | n/a | n/a |
| Studio & equipment hire | n/a | 2.30% | 2.61% | 1.92% | 3.04% | 1.79% | 2.65% |
| Systems Integrator | n/a | 5.20% | 5.54% | n/a | n/a | n/a | n/a |
| Technical support and services specialist company | n/a | 2.00% | n/a | n/a | n/a | n/a | n/a |
| Telecommunications/Mobile Operator | n/a | 3.00% | 3.08% | n/a | 0.91% | 0.79% | 1.06% |
| Web Development | n/a | 0.70% | 1.09% | 2.48% | 1.34% | 1.33% | 2.10% |
| Other | n/a | 18.90% | 25.05% | 18.31% | 21.09% | 12.34% | 15.99% |
| Total attendance (excl exhibitors) | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% |
