Guidelines for entering the IBC2013 Innovation Awards
1 The IBC Innovation Awards celebrate the partnership between technology companies and their broadcast and media customers. Each award is presented to the end user company, but the honour is shared with their technology partners who will be invited to join them on stage in recognition of the collaboration which makes for an outstanding, innovative solution.
2 The IBC Innovation Awards are not product awards. Nominations for new technology or products without an end user will be rejected at the first stage. We are unique in celebrating collaboration in the IBC Innovation Awards.
3 Entries can be made either by the end user or by a technology partner (or its PR agency). Because the award goes to the end user, if you are entering on behalf of a supplier it is important that you discuss it with the end user before submitting the entry, and can ensure, if you are shortlisted, that representatives of the end user will be at the ceremony on Sunday 15 September at 18:30 in the Auditorium at the RAI Amsterdam.
4 A winning entry will demonstrate an innovative and imaginative solution to a real technical, creative or commercial challenge. The most important factor is to demonstrate real collaboration between user and technology partner, so a simple, low-cost system is just as likely to win as a multi-million dollar redevelopment project.
5 Projects can involve one technology partner or bring together a large number of partners. The project can be led by a supplier or by an in-house team. There is space on the entry form for you to list the technology partners.
6 There are three categories: for the most innovative project in Content Creation, Content Management and Content Technology. You will nominate which category you think your project best fits on the entry form, although the judges reserve the right to move it to another category.
7 The Judges’s Prize is entirely in the gift of the judging panel. It may go to one of the category winners, or it may be awarded to another significant effort during the year.
8 Your entry should be for a system which has been implemented and is in routine use (or will be by 31 July 2013). While the judges welcome systems which are cumulative in their success and so will have been developed or implemented over an extended period, perhaps even years, the nature of innovation means that systems which went live before mid-2012 are unlikely to make the short list.
9 Your entry will be judged on the information you provide on the entry form, so make sure this is complete and compelling. You should describe the technical, creative or business challenge faced by the user, and how the project uses innovative technology to solve it. Rarely the judges will ask for clarification, but in general they form their opinion on what they read on the form.
10 There is space in the entry form for about 1,500 words describing the project. Please make sure this is a detailed and accurate description. Do not use brochure copy or other marketing-speak: the judges need to know how the team collaborated to solve this specific challenge, how successfully the project met the challenge, and the experience of the end user. Remember this is your one chance to excite the judges, so make sure it tells the full story.
11 As well as the complete description we ask you for a summary of the project challenges and success, in 100 words.
12 To add to your entry you may want to supply a short video which shows the project and its effectiveness. We are happy to accept videos of up to five minutes in length, either on a DVD or as a video file. Only submit videos if they add to your explanation of the project: again, generic marketing material is not appropriate and will not help your cause. Please ensure any supporting material to your entry is sent to Natalie Stedman, IBC, Third Floor, 10 Fetter Lane, London, EC4A 1BR, UK.
13 After the initial judging process a shortlist of entries in each category will be announced. This announcement is normally made in mid-May. If your entry is on the shortlist you will receive support from IBC to help you maximise the publicity benefits in the run-up to the convention. IBC will also invest in publicity featuring the shortlisted entries. The timescale of the IBC Innovation Awards programme is set up to ensure successful entrants get the maximum marketing benefit from it.
14 All shortlisted projects will feature in the IBC2013 Awards Ceremony, which takes place during IBC. To build excitement in the ceremony we need a one minute video from you which will be shown on the giant screen in the Auditorium. For the audience in the Auditorium the video has to tell the story of your project and underline its innovation. It is a good idea to start thinking now about how you will produce your video and how you can encapsulate the project in one minute.
15 If you are on the shortlist you may also want to supply additional video material which can be used on the IBC website, on IBC TV News and other outlets.
16 The IBC Innovation Awards are judged by an independent panel of journalists and editors, under the chairmanship of Michael Lumley. While the judging process is managed by IBC, the panel remains completely independent and includes no IBC staff representative, and their decisions are final.
17 Please do not contact any member of the judging panel directly, at any stage of the judging process. If there is any inappropriate contact then it may lead to disqualification from the awards, both this year and in the future. If you have any questions about the awards and how they are judged, please contact the IBC office.
18 The IBC Innovation Awards have developed a reputation as the most sought-after in the industry, with vendors and broadcasters keenly vying for the prizes each year.