Nigel Walley is Managing Director media strategy consultancy Decipher, and Chairman of the Decipher Group of companies, which includes iBurbia, the interactive media research lab.  Since founding Decipher in 1998, he has worked on interactive media and technology projects for a wide range of clients including NTL, Telewest, ITV, the BBC, Sky, UKTV, Channel 4, Sony, the UK Govt (DTI), and Viacom. Nigel heads up Decipher's work defining future formats for television advertising.