Please Adjust Your Set: Retuning Your Strategy for the Connected Era
The IBC Leaders’ Summit is an exclusive invitation-only event, designed specifically for the most influential and visionary people at the top of the electronic media and entertainment industry. It pairs exclusive independent research from Deloitte with world-leading insight in a collaborative environment and enables high level peer to peer networking opportunities with those thought-leaders who are shaping the future of our industry.
In response to this ever-changing landscape the IBC2013 Leaders’ Summit programme evolved to more closely reflect and address these fast-paced issues and developments. This included a new over-arching title for the summit, 'Please Adjust Your Set: Retuning Your Strategy for the Connected Era', and a new, more streamlined set of sessions for an intensive day of high-level discussion and debate. This helped to shape future business strategy as the electronic media industry landscape flexes and distorts under the impact of numerous disruptors.
Audience behaviours are changing rapidly, innovation threatens market disruption, and regulators have the potential to create profound market change. The IBC Leaders’ Summit presented a unique opportunity to adapt business strategies for the connected era.
IBC2013 Leaders' Summit provided strategic insights:
Attendees joined inspirational speakers and fellow leaders from across the industry and shared insights and discoveries in an exclusive collaborative environment and discovered the key developments and issues that could impact their own strategy.
As a VIP guest of IBC attendees also experienced a wide range of benefits including: an airport ‘meet and greet’ service on arrival, complimentary accommodation at a 4* Hotel in the heart of the City of Amsterdam, an exclusive VIP networking drinks reception and a complimentary Gold Pass to carry on your IBC experience, enabling you to join the IBC Conference and Exhibition after the summit had finished.
Previous Summit attendees who returned to this year’s Summit included:
Delegates from companies who attended included; Red Bull Media House, HBS, BBC, Discovery Networks, ITV, RTE, Paramount Pictures, STV and TVE (RTVE).
“The inaugural Leaders’ Summit provided thought-provoking and topical debate on the pertinent business issues facing leaders globally today. Last year we focussed on an in-depth, rigorous examination of the connected world under the theme ‘Smart Connections’. Both summits gave delegates an exclusive package of informed strategic knowledge and the tools to equip themselves with the opportunity to create a competitive edge in a dynamic market. IBC Leaders' Summit has firmly established a reputation as the forum to debate and share the future of broadcast and media business as well as providing a great opportunity for an international audience to interact and network with each other.” Andrew Neil, Anchor IBC Leaders’ Summit
Please Adjust Your Set: Retuning Your Strategy for the Connected Era
This year’s one-day event offered senior-level insights from thought leaders active across the convergent media landscape - insights, backed by Deloitte’s empirical evidence, that informed attendees’ continually evolving strategies as they sought to tackle the major disruptors to their business.
A generation has grown up with the internet; it is hyper-connected, hyper-social and hyper-mobile. Understanding ‘Generation C’, the first generation defined not by age but behaviour – its connected behaviour – is a vital prerequisite. So too is gaining a clear view of the connected experiences offered by multiple screens, and the blended experience of simultaneous screen usage.
Together these offer new forms of audience engagement, new opportunities for monetisation, and new analytics. Big Data is a media-friendly buzzword, and audience data fuels those new analytics, which in turn can be used to innovate business models, such as serving targeted ads to discrete audiences. But data-powered strategies present their own issues – who owns it, what are the rules of the game, and what strategies should guide its effective deployment in the broadcast industry?
Meanwhile, the regulators are watching, and taking soundings on other public policy options that have far-reaching implications for broadcasters. These include spectrum allocation and the future of digital terrestrial broadcasting in a fully converged audiovisual world. TVs continue to evolve, making the viewing experience more realistic, more immersive, more engaging – thanks to a new generation of high definition technology, 4k, and a growing number of mobile devices capable of displaying online video. Some are talking about the death of TV as we know it: ‘Internet TV will replace linear TV; apps will replace channels.’ We have been here before, many innovations have been dubbed TV killers over the years. But is it genuinely different now?
Leaders' Summit Videos
See what the speakers from this years Leaders' Summit had to say:
Anticipating the Summit
In these short videos, respected journalist Ray Snoddy talks to some of the people helping shape the IBC2013 Leaders’ Summit.
Overview of Deloitte research
The IBC Leaders’ Summit is underpinned by exclusive empirical research especially undertaken for the conference by Deloitte. The research provided an invaluable insight into the debates that unfolded and allowed attendees of the Summit to takeaway hard data that helped shape their strategic decisions in a time of rapid industry change.
The key points of each session for 2013 were:
Retune your strategy: Engaging the connected viewer
- Will there be a single ‘king of screens’, and if so will this necessarily be broadcast television?
- Which is the primary screen? Which are the secondary/tertiary screens? Why do people continue to accumulate screens and many screens do we have now?
- How does the primary screen vary by genre, age of user, type of screen, time of day?
- How are people using screens to accompany their TV viewing, and how frequently and intensely are they doing this?
- On balance does the existence of connected screens help or hinder viewing?
Retune your strategy: Harnessing the power of data
- Which broadcasters and platform owners have gathered data on their viewers so far and what have they done with this to enhance value?
- To what extent is behavioural data or sentiment predictive as opposed to trailing?
- What have been the impacts of targeted ads so far, for broadcast and for online?
- How representative are the individuals that create ‘social data’?
- How will privacy laws and perception of privacy affect the ability to use customer data?
- To what extent can viewing behaviour be combined with browsing data?
- How should analytics be used in combination with traditional research tools, such as audience appreciation or measured viewing data?
Retune your strategy: How will regulation impact broadcast?
- How are regulators addressing the demand for additional spectrum from telcos?
- What are the potential issues for digital terrestrial broadcast platforms across Europe?
- Where in Europe is the potential conflict most acute?
- How might advances in technology lessen the impact for broadcast platforms?
Retune your strategy: Innovating the viewer experience
- What are the key emerging technologies that will enhance the television experience?
- What is the take up of connected TVs, and to what extent is their connectivity actually being used?
- How resilient are existing broadcasters to attempts at disintermediation, such as via the EPG? What are the new forms of wireless and internal power line distribution emerging that enable distribution of HD and beyond TV content within the home?
What are the new video standards that enable higher definition but with the same capacity?