IBC2013 - IBC2013 Leaders' Summit

Leaders' Summit

The Second Screen, Big Data & Regulation: Unlocking the potential and harnessing the power

The IBC Leaders’ Summit is an exclusive invitation-only event, designed specifically for the most influential and visionary people at the top of the electronic media and entertainment industry. It pairs exclusive independent research from Deloitte with world-leading insight in a collaborative environment and enables high level peer to peer networking opportunities with those thought-leaders who are shaping the future of our industry.

This year’s theme is The Second Screen, Big Data & Regulation: Unlocking the potential and harnessing the power. Over the course of this one day, invitation-only event, you will gain access to exclusive research from Deloitte and examine the value and impact of the disruptive technologies in detail. You will hear key insights from the thought-leaders shaping the industry as they interrogate the technological, creative and business implications of the Second Screen. You will also gain understanding of how the new analytics techniques of Big Data can guide both Second Screen deployment and provide multiple benefits throughout your organisation. And, you will interrogate regulation; the role it has to play in ensuring continent-wide broadband connectivity, and whether the right incentives are in place for development. Given the patchy European landscape, do we need to dramatically change the regulatory approach?

As a VIP guest of IBC you will experience a wide range of benefits including: an airport ‘meet and greet’ service on arrival, complimentary accommodation at a 4* Hotel in the heart of the City of Amsterdam, an exclusive VIP networking drinks reception and a complimentary Gold Pass to carry on your IBC experience, enabling you to join the IBC Conference and Exhibition after the summit has finished.

Speakers from our 2011 and 2012 line-ups who have confirmed their return to this year’s Summit include:

Chris Dedicoat, President EMEAR, Cisco
Ingrid Deltenre, Director General, European Broadcasting Union
William H. Roedy, former Chairman and CEO, MTV Networks International

Delegates from companies already confirmed as attending include; Red Bull Media House, HBS, BBC, Discovery Networks, ITV, RTE, Paramount Pictures, STV and TVE (RTVE).

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Andrew Neil “The inaugural Leaders’ Summit provided thought-provoking and topical debate on the pertinent business issues facing leaders globally today. Last year we focussed on an in-depth, rigorous examination of the connected world under the theme ‘Smart Connections’. Both summits gave delegates an exclusive package of informed strategic knowledge and the tools to equip themselves with the opportunity to create a competitive edge in a dynamic market. IBC Leaders' Summit has firmly established a reputation as the forum to debate and share the future of broadcast and media business as well as providing a great opportunity for an international audience to interact and network with each other.” Andrew Neil, Anchor IBC Leaders’ Summit

Speakers

Michael Comish CEO, Tesco Digital Entertainment	Daniel Danker Chief Product Officer, Shazam	Mascha Driessen Founder, YouToo Global & Partner/Director, AdBirds Europe
Paul Lee Head of Global TMT Research, co-author of TMT Predictions, Deloitte	Dan Ligtvoet Executive Vice President, Managing Director, Viacom International Media Networks, Northern Europe	Gina Nieri Director of Institutional & Legal Affairs and Strategic Analysis, Mediaset
Gerry O’Sullivan SVP Global TV and Entertainment Deutsche Telekom	Victor N. Pinchuk Deputy Director General, Operations and Development, Russian TV and Radio	Marty Pompadur Global Vice Chairman, Media and Entertainment, Macquarie Capital Partners
Brian Sullivan CEO, Sky Deutschland	Sir Hossein Yassaie PhD Chief Executive Officer, Imagination Technologies Group plc

IBC2013 Leaders' Summit Theme

The Second Screen, Big Data & Regulation: Unlocking the potential and harnessing the power

Powered by ever-increasing numbers of smartphones and tablets across the continent, the arrival of the Second Screen has brought the IP and TV worlds together like never before. Sport, light entertainment, news, all programming genres are driving the rapid adoption of the technology amongst broadcasters and audience alike, with research estimating that anywhere between 40 – 80% of European viewers are interacting with their main television set via other screens. But, following the initial wave of investment, many questions remain;

where is the current creative edge and what are the possibilities?
how can it be made an integral part of an organisation’s transmedia production culture and help reinvent the content experience?
how will adoption affect viewing habits?
what is the audience's advertising threshold and what is the implication for monetisation?
what rights issues may have to be re-negotiated in the future and where does social media fit into the emerging picture?

Big Data may hold some of the answers, not least as some of the biggest harvesters are the social media giants that the broadcast industry is avidly courting. Will its effective use really pay off in terms of ROI and operational value? Or, are its metrics an added layer of complexity that obscures the bigger picture? What are the data protection issues? What do Media Owners, Agencies and Regulators think are the ‘best for success’ business models that will nurture and retain consumer loyalty and consumer acceptance where the use of their data is concerned?

And crucially, how will both these subjects, the Second Screen and Big Data be variously handicapped or advantaged in different countries due to the increasingly uneven European landscape of broadband speeds? What is the role of the regulator in this? Are the right incentives in place for development? Indeed, given the current situation, should we be formulating a new regulatory framework entirely?

The IBC2013 Leaders’ Summit will debate these points with influential players and thought leaders from across social media and the advertising industry. You will hear from regulators, broadcasters and content owners and have access to exclusive proprietary independent research from Deloitte that will inform and illuminate the Summit agenda. By the end of the day you will have a clear understanding of where consumers are going with the Second Screen, how Big Data solutions can be incorporated into a transmedia workflow to maximise its potential, and where the role of the regulator fits into the evolving cloud-based ecosystem. Above all else, you will know where you should direct your investment in a market where technologies and consumer behaviour are evolving at an ever-accelerating pace.

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IBC2013 Leaders' Summit Programme

Thursday 12 September 2013
Session 1	The World of the Second Screen With the aid of the very latest independent European research on the Second Screen and Consumer behaviour from Deloitte, this session will examine the essential facts about companion devices. Where are the opportunities and how can you take advantage of them? So far, the economics are against providing original content or advertisements for the Second Screen, but where is the tipping point as the number of connected devices and users rises? How is the connected generation reacting with the proliferation of multiple screens, and where does social media fit into the broadcast mix? Will the boost in the value of secondary rights witnessed since the emergence of OTT operators continue into the future? This session will provide you with the answers to these questions and seek to fully understand the nature of the Second Screen disruptors.
Session 2	The Power of Big Data Social networking companies are accumulating increasing amounts of data about their users’ behaviour and interests, allowing entrepreneurial specialists to mine audience analytics and provide unprecedented levels of information about consumers. How will this affect the traditional television business and advertising opportunities on all screens, and how can you leverage this data accumulation for your own business interests? With the Second Screen established, there are growing incentives from the marketing community to find out what viewers are watching or consuming on all their screens, both in and out-of-home. Advertisers are questing for a real-time knowledge of consumer interests and purchasing decisions, but seem unwilling to pay for the further research needed to provide it. Is this a stalemate? Or, are there players you should know about who can see the downstream value now and are working with Big Data to provide the answers? This session will provide a comprehensive overview of the methodologies and strategies that are reshaping our industry’s understanding of high-powered data utilisation.
Session 3	A Glimpse into the Future This session will feature an in-depth interview with a leading communications visionary who will try to predict how the behaviour of consumers and viewers is likely to change over the next five and ten year periods. What will be the next big technology or utilisation? Is a new range of devices incorporating even more social technologies on the horizon? What are the threats and opportunities? Will we all become multiscreen viewers and instant consumers in the end and, if so, how will that change the structural nature of your business? A Glimpse into the Future will outline the strategies that you need to develop to cope with the social and technological change that is to come.
Session 4	The Regulator Looms How will regulators react to the growing disparity between tight restrictions on existing media on one hand, and a new media free-for-all that combines privacy infringement with serious copyright issues on the other? There is increasingly controversial behaviour by international companies, many of them information organisations, using different jurisdictions to cut tax obligations. And there is a very real danger that consumers could turn against the use of what they see as ‘private data’, the very metrics that are deemed essential to creating the next generation of marketing. A recent survey by Ovum, found that 68% of the internet population across 11 countries would prevent their behaviour being tracked online if they were able to do so. Could a consumer backlash prevent industry realising the full potential of Big Data? Or, can the regulators provide a solution that is ‘boarder agnostic and secure’; one that the consumer will accept and that business can work with at a wider cross-border and even global scale? We will hear from all sides of the argument about the challenges and opportunities being debated across Europe today; what issues you should be aware of and what can be worked into your strategies for the future.
Session 5	Action and Reaction A debate led by the Chair, Andrew Neil, featuring speakers from the day’s sessions in a dialogue with delegates. This session will give you the opportunity not just to hear from leading participants across the industry but also to contribute with your own experiences. We will drill down into some of the observations made and examine some of the ideas discussed during earlier sessions, testing and evaluating the concepts as we go. You are encouraged to help steer the discussion to where you think your market is headed and what business strategies for Second Screen and Big Data you are implementing, or think you should be shaping, to be future-proof.

IBC reserves the right to amend the programme and will endeavour to give as much notice of any amendments as soon as possible.

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The Second Screen, Big Data & Regulation: Unlocking the potential and harnessing the power

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