IBC2013 Future Zone Exhibitor Vista TV - Real-Time TV Audience Behaviour Analytics
The TV industry depends on exact information about viewership behaviour. Current methods for collecting this information used by national TV rating agencies rely on specialized set-top boxes. This use of specialized hardware practically limits the number of households sampled and provides a single point of failure (see the technical and legal problems in Switzerland in January). Furthermore, the data is often only available with significant delay.
In the context of ViSTA-TV (Video Stream Analytics for the TV Industry), an EC-funded project, we combined linked open data (LOD) with behavioural information from IPTV. This allows ViSTA-TV to provide highly accurate, real-time and fault-tolerant market research information based on a much larger number of viewers.
At IBC, ViSTA-TV will demonstrate prototype applications enabled by real-time information obtained from live streams of IPTV audience data:
- Broadcaster Dashboard: a dashboard application for broadcasters showing real-time audience statistics, channel switching behaviour, analytics, and associated social media activity;
- Heartbeat EPG: a programme guide enabling viewers to see which programmes are currently attracting the greatest attention;
- Infinite Trailers: a next generation channel surfing application equipped with basic remote control functionality that helps gathering audience statistics.