Hendrik McDermott is Senior Vice President, Branded On Demand at NBCUniversal International, based at the company’s international headquarters in London. Here he leads an entrepreneurial digital business unit focused on the company’s branded video on-demand (VOD) and over the top (OTT) services, and primarily responsible for developing and bringing new direct-to-consumer television products to market. In this role, McDermott leads hayu, NBCU’s next generation reality on-demand service, which launches in the UK, Ireland and Australia in March 2016.
Prior to this role, McDermott was a key, senior operational leader in NBCU’s global channels’ division, NBCUniversal International Networks, leading the TV affiliate sales organisation, managing negotiation and partnership activities for an extensive group of clients and partners across 9 regional offices.
Immediately prior, McDermott was Managing Director, KidsCo, the global children’s television joint venture owned by NBCUniversal and Corus Entertainment. In this role, McDermott led all of the business activities and growth opportunities of the KidsCo pay TV channels across West Europe, East Europe, Africa, Asia and Australia.
McDermott began working at NBCUniversal in 2006 where he spent six years as the founding member of the international corporate development team with responsibility for all territories outside the US and Canada. Here he was responsible for strategic planning and operational improvement initiatives as well as execution of a variety of acquisitions, divestitures and JV partnerships focussed on TV channels, TV production, licensing and film businesses.
McDermott began his career as a Business Analyst at Rogers Media in Toronto. Here he was responsible for the print production operations and cost management initiatives of two of Canada’s leading weekly news magazines, Maclean’s and L’Actualité.
McDermott attended secondary school at Upper Canada College in Toronto, and holds a Bachelor of Commerce degree from Queen’s University in Kingston, Ontario. After relocating to the UK in 2004, McDermott completed his MBA at the Judge Business School at the University of Cambridge.
A citizen of both Canada and the United Kingdom, McDermott resides in London with his wife and two young daughters.