Thought Leadership
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Thought Leadership
Sports broadcasting in the age of Twitch
Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.
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Thought Leadership
User experience: The 80-20 principle
For designers, the priority should be giving an experience that meets users’ experience and needs ahead of ‘special attractions’, writes Ostmodern’s CEO and co-founder Tom Williams.
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Thought Leadership
Web3: The next paradigm shift in the entertainment and media industry
The entertainment and media industry is currently undergoing a significant transformation, evoking memories of past disruptions that maintain their impact. Actions like calculated strategic shifts by prominent players, the emergence of NFTs, and the evolving social media landscape driven by TikTok signify the ongoing breakdown of established norms in entertainment ...
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Thought Leadership
What’s Happening in the Video Advertising space?
Whether it’s cinema, broadcast TV, YouTube, or TikTok, these services wouldn’t exist at the scale they are today without advertising. But as video services, tech, and video consumption evolve, the role of advertising is changing as well.
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Thought Leadership
The day content providers became ads managers, or how FAST is changing content providers’ business and pushing them to get new skills
Professional press, analysts, and even media agreed that FAST should be seen not as competition, but as an additional source of revenue to SVOD and broadcast licensing. Everybody is jumping into this new distribution model by leveraging massive dormant catalogues of old content, from small boutiques to independent network and ...
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Thought Leadership
Q&A: Maintaining engagement in an era of infinite choice
Producing and protecting exclusive content is crucial to securing future revenues, says John Ward, Executive Vice-President Americas, Friend MTS
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Thought Leadership
Hybrid business models set to leverage multiple ways of monetising a service
Different approaches will be required for different stages of the customer lifecycle as the video services market continues to mature writes Michael Lantz of Accedo.
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Thought Leadership
RDK gives operators the tools they need to reduce customer churn
The open-source software enables pay TV operators to develop and launch new, user-friendly services for video streaming and more, writes Gary Hamer, senior vice-president of sales and business development, SmartLabs.
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Thought Leadership
Vital to ‘ensure the protection of privacy and intellectual property’ as video distribution evolves
Concurrent stream limiting can help combat password-sharing, whilst AI could be set to have a major impact on content discovery in the OTT market writes Michael Stattmann, castLabs
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Thought Leadership
Driving FAST changes in OTT
With demand for OTT services and content growing at an explosive rate, the market is seeing a rise in FAST services - free, ad-supported TV – that enable consumers to stream content at no cost, if they are willing to accept advertisements writes Krsto Lazić, Sales Manager at iWedia.
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Thought Leadership
The year of the OTT comes good, but still challenges ahead for SVODs
Amid the coronavirus lockdown, OTT services are experiencing boom. But even as more people switch to VOD platforms, there are challenges ahead for the industry, writes IBC365 deputy editor James Pearce.
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Thought Leadership
Innovative ecosystem play
Following an era of rapidly changing technology, virtualisation and SDN/ NFV, 5G is now redefining businesses across the globe, writes Tech Mahindra global head of innovation Nikhil Malhotra.
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Thought Leadership
Contextual is advertising’s version of vinyl
Audiences are welcoming the idea of contextual adverts, says JW Player co-founder & head of strategic partnerships Brian Rifkin.
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Thought Leadership
The greatest era yet for the video industry?
The insatiable appetite for video means there has quite simply never been a better time to be in the video industry, says Accedo head of marketing, solutions and innovation Luke Gaydon.
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Thought Leadership
Driving innovation in server-side ad insertion
Achieving scale and data security with SSAI will be high on the agenda for leading broadcasters, writes Yospace Founder & CTO David Springall.
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Thought Leadership
The relationship between insight and advertising
Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
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Thought Leadership
Disrupting the sports production process
Sports fans are particularly demanding, and rights holders and production companies are under ever-increasing pressure to produce more content, says Tedial vice president products Jérôme Wauthoz.
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Thought Leadership
Old rivals become new frenemies
Rival broadcasters are forming new alliances as they look to compete with streaming services.