Personalisation
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Thought LeadershipUsing the cloud to build data-driven broadcasters
As digital content consumption grows, for the first time broadcasters have a direct customer relationship with the viewer with “real-time” insight into the user experience, writes Yeming Wang.
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Industry Trends
Netflix original: Inside Netflix’s post-production operation
From interactive episodes of Black Mirror to Bear Grylls’ latest series, Netflix’s post-production operation and supply chain is responsible for servicing the insatiable appetite for original content that will see it deliver more than 1,000 branded shows this year.
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Industry Trends
Why broadcasters are doubling down on dynamic ad insertion
With scale being one of the main drivers for success in the dynamic ads market, is RTL’s acquisition of Yospace the shape of things to come?
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News
Facebook called to reform its “digital gangster” status
Democracy is at risk from the malicious and relentless spread of fake news and targeted misinformation of users’ data, a UK Parliamentary report has concluded.
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News
Tech giants urge US to adopt GDPR laws
Cisco has joined Apple, Microsoft and IBM in urging the US to follow in the footsteps of the European Union by formalising GDPR-like regulations.
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Industry Trends
2018’s most-read Consumption articles
Futuristic holographic phone, the Premier League rights battle, voice control to enhance UX and personalisation were the hottest topics covered in the most popular Consumption articles.
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Industry Trends
Branching out: Creating interactive episodes
Netflix is banking on the ‘choose-your-own adventure’ format as a key differentiator but do branching narrative formats work for TV?
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Webinar
On-demand webinar: Customer experience vs customer engagement
Telco and Media Entertainment companies need to look for new ways to engage customers to address the challenge of commodity markets and industry convergence. The question is, how?
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Industry Trends
Voice control set to transform UX
Leading media executives from Havas, C4, Amazon and Liberty Global predict that voice control will be the main innovation to enhance the TV viewer user experience.
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Technical Papers
The infinite capacity media machine
The fast-paced developments of cloud computing are evolving new kinds of machine that will be applied to professional media production.
