All articles by Ann-Marie Corvin – Page 2
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Video
Content marketing: Authenticity is key
IBC2019: A supermarket retailer who released its own take on the BLT sandwich ahead of London’s Gay Pride weekend (the LGBLT) was used as an example of how not to market content to consumers during Sunday Morning’s Business of Marketing Content session.
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News
Why it’s nice to be Niche
IBC2019: Content owners looking to exploit IP, reach new audiences and expand globally are going niche, according to the IBC Conference session ‘Competing in OTT - Beyond the big brands’ at the Forum.
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News
NLZIET head: Collaborate or face extinction
IBC2019: Linear broadcasters must think globally and collaborate or face extinction: that’s the warning from Niels Baas managing director NLZIET to linear broadcasters.
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News
Lion King team looked to Attenborough documentaries
IBC2019:The Lion King cinematographer Caleb Deschanel has revealed that the BBC’s blockbuster natural history series Planet Earth 2 played a huge influence in the way that Disney’s all digital photorealistic remake was shot.
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Video
EBU says “time to regulate the FAANGs”
IBC2019: Regulators need to respond faster to changing viewer habits and the rise of the FAANGs, according to European broadcasting chiefs.
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News
IBC2019 Tech Talk: Lebanon’s labour of love
IBC2019: Kicking off IBC2019’s Tech Talks in the Forum’s Lounge area was a presentation from Mike Haroun who talked of the challenges involved in restoring over 180 locally produced classic films dating from the 1940s to 1990s.
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Executive Interviews
Interview: Lisa Opie, BBC Studios
Bringing the BBC’s production arm into the commercial realm involves entering new partnerships, complex deal making and a desire to keep on innovating according to BBC Studios’ UK production head, Lisa Opie.
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Industry Trends
Come together
Collaborating with rivals to offer global streaming services with local content as well as creating global communities of people who share the same passions is all part of Discovery’s game plan, says Kasia Kieli, EMEA president & managing director, Discovery.
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News
“Every single minute” of Tokyo 2020 to feature on Eurosport
Discovery’s EMEA chief Kasia Kieli has revealed that the network is planning to beef up its Eurosport Player ahead of the 2020 Olympic games.
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Industry Trends
The call of the Wild
Wildlife content curators are evolving from vehicles that celebrate natural history into platforms that are enabling communities to take more direct action
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Industry Trends
Creating content for environmental change
As scrutiny on green issues grows, broadcasters and content creators are finding different ways to talk about climate change.
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Industry Trends
The role of voice in content discovery
Voice is becoming an increasingly important part of content discovery, but can it ever replace the remote control? Ann-Marie Corvin investigates.
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Industry Trends
Green production: How to be sustainable on set
Bond 25, the next instalment of the 007 franchise, is employing a sustainability consultant on its shoot to ensure greener practices.
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Industry Trends
Creating and measuring a successful UX
How can AI, big data and machine learning be used to help improve the user experience?
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Industry Trends
Branching out: Creating interactive episodes
Netflix is banking on the ‘choose-your-own adventure’ format as a key differentiator but do branching narrative formats work for TV?
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Industry Trends
Gender parity? A year on from #MeToo
It’s been a full year since allegations were first made against film mogul Harvey Weinstein, giving rise to the #MeToo movement against sexual harassment and assault, but have opportunities for women in the industry improved?
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Industry Trends
Arqiva launches blockchain trial
IBC2018: Broadcast infrastructure firm says trial is an opportunity for TV companies to experiment with the technology.
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Industry Trends
Eurosport looks to “service the superfans”
IBC2018: Broadcaster plans to develop a global lifestyle platform around golf, followings its acquisition of rights to the PGA Tour.
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Industry Trends
Impossible seeks start ups with ‘planet centric’ design ideas
IBC2018: Lily Cole and Kwame Ferreira’s business incubator looks to support technology companies focused on sustainability.
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Industry Trends
TV looks to tech to personalise advertising
IBC2018: Ad tech innovation must focus on data gathering and addressability, says IBC panel.
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