TV operators that can evolve into providers of new age content, not only with new technologies but also with fundamental different business models, will remain primary content providers, writes Beenius Chief Executive Filip Remškar.
The main technology drivers for the business are: addressable TV, advertising, recommendation and personalisation. Our viewing habits will be transformed into a mixture of voice activations, customisation, and virtual and augmented realities.
We would like to emphasise these new or refresh functionalities, which Beenius can help TV operators achieve. With hybrid solutions, we can extend the lifetime of traditional DVB-C networks to also offer viewers new IP-related features.
In the field of advertising, evolution is on the horizon. Advertising has experienced tremendous disruption in recent years, but until now, it was limited especially to digital. TV remained isolated from this disruption. We saw a shift from traditional advertising media (newspapers, traditional TV) to digital. Beenius is bringing positive aspects of advertising from digital to TV.
Our Castoola platform is an answer to both these aspects. Castoola is a new product covering DVB environments. Besides helping broadcasters and TV operators make their TV channels and networks interactive, it also connects the demand and supply sides by introducing HbbTV as a new media channel for digital advertising.
Primarily, the key challenges ahead are in proving the interoperability between different technology systems. Beenius as a media system integrator addresses this challenge by providing a full E2E turnkey solution for its clients.
This ‘one-stop shop’ is in the highest position on our clients’ wish list. We support our clients on their TV journey from the start. Choosing the suitable middleware vendor is only one of the components within the ecosystem that operators need to establish in order to offer the best TV experience.
At Beenius, we offer our customers consultancy services that utilise our more than 15 years of experience in software development and media system integration. Building successful ecosystems are our passion.
We help operators and service providers choose the right E2E technology to support their video streaming service; we assist with end-to-end solution design; provide third party technical solution verification; and can also customise optimal replacement scenario proposals.
Filip Remškar is Chief Executive Officer at Beenius.
Beenius will be exhibiting at IBC2018 on Stand 14.H06.