People are using and interacting with an increasing amount of devices, often used simultaneously or combined with more traditional TV viewing.
The paper introduces radio personalisation, as part of the strategy to keep radio relevant, taking into account new available technologies and audiences changing their media consumption habits.
With competition from online streaming platforms, many broadcasters have viewed the idea of providing some form of personalisation of their services as a necessity to remain competitive.
Media consumption is changing. To predict changes in user’s behaviour the majority of the industry is still relying on ownership of devices and usage of devices to predict media consumption behaviour.
Investigating biometric continuous measurements to identify the user holding a remote control.
In the future of media (TV, radio, online content, games etc.), two trends seem inescapable - a sustained increase in data usage and much greater consumption of video on mobile and portable devices.
Subtitles as an access service (also known as closed captions) were first broadcast on television in the UK over 35 years ago, using the Teletext system.
Next-generation video technologies include a variety of features – 4K resolution, high frame rates, wide color gamut, and high dynamic range.
Closed caption and sign language broadcasting are provided with the terrestrial digital television (DTV) services for deaf people in most countries.
The rate of subtitles is often highlighted in subtitling guidelines as an important factor in viewer understanding and enjoyment (2), but no scientific justification is provided.
More is more: Investigating attention distribution between the television and second screen applications...
Second screen applications are becoming more and more popular and widespread due to the growing popularity of tablets and smart phones.
Current second screen applications let users enjoying broadcast programmes access related information on other – typically internet-connected – devices.
In the space of the content (video) consumption on an OTT platform (using IPTV, mobile, tablet), showing contextual ads is a currently a function of global attributes only.
Metadata enriching technology as the key to effective target audience engagement and content monetization
The economy and its way to market its goods and services have been changing over the last decades. With the social transformation and the trend towards a pleasure and leisure oriented society, economic variations and new orientations have been established.