IBC2017: Engagement has supplanted reach as the ultimate measure of brand and campaign value, or has it? Experts discuss live sports content opportunities.
2019-06-20T15:32:00+01:00By Alana Foster
Delivering live content successfully requires an interplay of technology and cloud-based workflows to meet viewing demand for high-quality streams, explains ITV’s Andrew Pearson.
Media and technology can isolate people, meaning the industry needs to rethink inclusivity, according to Jaunt XR CEO Mitzi Reaugh.
The growth of artificial intelligence and machine learning is examined in this session, which was chaired by Lorenzo Zanni, head of insight and analysis, IABM with contributions from Léonard Bouchet of RTS Radio Télévision Suisse and Carlos Octavio, TV Globo.
2019-09-17T09:31:00+01:00By James Pearce
IBC2019: Experts from the FA, F1, ESL and Eurosport discuss using data in sport broadcasting