IBC2017: Engagement has supplanted reach as the ultimate measure of brand and campaign value, or has it? Experts discuss live sports content opportunities.
2019-06-20T15:32:00+01:00By Alana Foster
Delivering live content successfully requires an interplay of technology and cloud-based workflows to meet viewing demand for high-quality streams, explains ITV’s Andrew Pearson.
2019-06-21T16:31:00+01:00By Alana Foster
The Nordic market will see “deep co-operation” between broadcasters and TV distributors amid the rise of the FAANGs explains Discovery Norway CEO Tine Jensen.
2019-05-31T10:09:00+01:00By Alana Foster
Finnish-based Elisa TV has successfully collaborated and expanded into China to co-produce content and collaborate driving audience engagement and revenue beyond Scandinavia, Elisa’s director of binge business Einari Kanerva tells IBC365.