IBC2017: Engagement has supplanted reach as the ultimate measure of brand and campaign value, or has it? Experts discuss live sports content opportunities.
2019-06-20T15:32:00+01:00By Alana Foster
Delivering live content successfully requires an interplay of technology and cloud-based workflows to meet viewing demand for high-quality streams, explains ITV’s Andrew Pearson.
Video: In this week’s Tech Expert, Rowan de Pomerai explains the technology behind interoperable master format (IMF) and its benefits in versioning and distribution.
Video: In this week’s Tech Expert, Colin Warhurst explains the technology behind better picture quality and the different meanings ‘UHD-HDR’ can offer.
Video: In this week’s Tech Expert, Dr Maria Grazia Vigliotti explains the advent of blockchain and how it can be harnessed in media and entertainment.