- Dish TV and Amazon Prime Video India collaborate for “seamless” video integration
- Upcoming hybrid STB to house all exclusive Amazon content direct to consumers
- “Further extend the reach and access of Amazon Prime Video in India,” says Amazon Prime Video GM
Indian satellite operator Dish TV has collaborated with Amazon Prime Video to bring the Prime Video app to TV and direct-to-home subscribers for its upcoming hybrid set-top box.
The partnership will enable customers to seamlessly access the Amazon Prime Video app on their TV and watch Amazon’s latest blockbuster Hollywood, Bollywood and Indian regional movies, TV programmes, stand-up comedy shows, and children’s series.
Critically-acclaimed Indian and global Amazon originals will be accessible in the hybrid set-top box (STB), in which Dish TV intends to align the linear programming and online streaming content together, transforming the TV viewing experience.
Dish TV India Limited executive director and group chief executive Anil Dua said: “We, at Dish TV, always work on offering innovative entertainment solutions and superlative experience to customers and the association with Amazon Prime Video is a step in the same direction.
“We are delighted to have Amazon Prime Video on board with us to offer its premium content on both our Dish TV and d2h platforms with our hybrid set-top boxes that are going to be launched soon.”
Dish TV has previously introduced SMRT Stick and Magic Stick, which allowed users to stream content from over-the-top (OTT) services through Dish TV as well as D2H set-top boxes.
Its focus on premium short format content this year has seen the company enter the OTT space by launching its own OTT platform, Watcho.
Amazon Prime Video India director and country general manager Gaurav Gandhi said: “At Amazon Prime Video, we constantly strive to offer customers, the best-in-class entertainment across genres and languages, that can be consumed anytime, anywhere and on a screen of their choice.
“Towards this effort, we are delighted to announce our association with Dish TV for their upcoming hybrid set-top boxes.
“With this launch, we will further extend the reach and access of Amazon Prime Video in India, giving more customers the experience of watching our wide selection of critically acclaimed and popular Amazon Originals, blockbuster movies across languages and Indian as well as international shows, on their Television sets.”
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