Celebrities and influencers such as Serena Williams and Arnold Schwarzenegger will begin airing short-form programmes on Snapchat in a move to extend audience engagement ad monetise video content.
Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.
Microsoft has launched a special edition of Windows 1.0 PC app in-line with Netflix’s season three premiere of Stranger Things bringing fans back to 1985.
BeoutQ has been condemned by the Confédération Africaine de Football for illegally broadcasting every group phase of the African Cup of Nations.
The 2019 Women’s World Cup is drawing to a close, but the tournament has already broken viewing records worldwide, writes Ross Biddiscombe.
Netflix and Amazon Prime are continuing to see growth in viewing figures globally, while Facebook and YouTube has seen a fall in usage, according to Ampere Analysis.
Online piracy costs the US economy almost $30 billion a year, with pirated videos viewed over 200 billion times, according to a report from the US Chamber of Commerce.
Donald Trump’s trade war with China could drive up costs on consumer electronics and negatively impact the gaming and content industry.
IBC2019: Industry experts and thought leaders will gather at the annual IBC Show to address the biggest opportunities and challenges faced by the industry.
India public service broadcaster Doordarshan is to be broadcast in Bangladesh and South Korea as part of a deal struck by the Indian government.
Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.
Publishers and platforms will be encouraged to do more to tackle the scourge of fake and dangerous online content by an alliance of the world’s most recognisable brands and media buying agencies.
Niantic says Harry Potter: Wizards Unite will bring unprecedented scale to AR gaming. It could also provide a glimpse into the future of entertainment.
The BBC has revealed its broadcast plans for this year’s Glastonbury festival, confirming that viewers and listeners will be able to experience extensive coverage through BBC Sounds and BBC iPlayer.
The Disney+ streaming service is expected to add 19.2 million subscribers in Western Europe by 2024, driving the next OTT boom, according to Digital TV Research.
Finnish-based Elisa TV has successfully collaborated and expanded into China to co-produce content and collaborate driving audience engagement and revenue beyond Scandinavia, Elisa’s director of binge business Einari Kanerva tells IBC365.