Audiences and Advertising




Interactive Forum D4 SR (2)

Interactivity creating new levels of audience engagement

2019-09-16T16:28:00+01:00By David Wood

IBC2019: IBC Conference sessions focusing on interactivity have updated delegates on the latest advances in interactive entertainment.

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Consumer is king, but long live content

2019-09-16T16:15:00+01:00By

IBC2019: “There is no limit to the appetite for audiences wanting to consume content and today they appreciate the convenience of seeing it anywhere and want to see it everywhere.”

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EA and esports: building an in-house revenue feedback loop

2019-09-16T10:35:00+01:00By Lorcan Archer

As the world of esports streaks ahead, Joe Lynch of EA looks to maximise the storytelling and get the most out of in-house broadcasting.

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IBC2019 Conference Keynote: Cultural capital, consumers & creativity

2019-09-16T10:29:00+01:00By

Universal Music’s Olivier Robert-Murphy discusses staying culturally relevant In a digital world where consumers are “always on”  and have higher demands

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Pioneers and performance recognised at IBC2019 Awards

2019-09-15T16:22:00+01:00By ,

IBC2019: Actor/director Andy Serkis was among those recognised at the 2019 IBC Awards, which also saw new awards launched honouring Young Pioneers and Social Impact

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Video: Claudia Vaccarone, EBU

2019-09-15T13:18:00+01:00

IBC2019: EBU’s Claudia Vaccarone talks to IBCTV about the IBC2019 Awards

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Is this the end of broadcast?

2019-09-15T11:34:00+01:00

IBC2019: Consumers have a wide range of services available to them, from traditional providers of broadcast services over-the-air, cable, satellite or IPTV, as well as via internet distributed services on all types of devices beyond the TV screen. Ian Nock considers what impact this will have.

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Video: Android TV outlines entertainment’s tech-driven future

2019-09-14T14:36:00+01:00By David Wood

IBC2019: Voice could play a key role in shaping the future of the global entertainment, according to Android TV senior director Shalini Govil-Pai who gave IBC delegates a glimpse of the future during a Keynote session.

Generation Z

Influencing the influencer

2019-09-13T11:55:00+01:00By

IBC2019: Digital natives are the leading catalysts for disrupting the way content is consumed and created. Alana Foster speaks with Generation Z experts to debunk the challenges and explore the opportunities offered by this market.

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Interview: Jessica d’Ardenne, DAZN

2019-09-13T10:07:00+01:00By Tim Dams

Driven by data and the customer experience, Jessica d’Ardenne is an innovative voice in the OTT space and in charge of attracting and retaining subscribers to sports streamer DAZN. Ahead of a session at IBC set to explore biases in the technology world, she reveals some secrets of success to ...

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Analysis: Apple to put services at its core

2019-09-12T12:31:00+01:00By

Apple unveils TV+ streaming service with aggressive pricing TV+ will costs $4.99pm and will be free for new iPhone buyers Apple also launched an array of new devices including new iPhones

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Waking up to esports

2019-09-12T10:53:00+01:00By Tim Dams

Esports has burst into public consciousness in recent months thanks to a spate of stories about teenagers winning huge sums in competitions. Yet it’s still an unknown quantity to the general public. British Esports CEO Chester King aims to increase awareness and inspire future talent in the burgeoning market

Dominique Delport, President International, VICE Media

Interview: Dominique Delport, Vice Media

2019-09-12T10:52:00+01:00By

Young people experience both the best and the worst of the online world, says Vice Media’s Dominique Delport. Connecting with them requires a unique approach.

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Interview: Dan Mangru, TheaterEars

2019-09-11T14:48:00+01:00By

Enabling individuals to enjoy content in their choice of language will give movie companies the edge in the battle for audience share, says TheaterEars CEO Dan Mangru.

IFA 2019

5G, 8K and TV OS dominates IFA

2019-09-10T12:09:00+01:00By

Content technology such as 8K and 5G were among the key announcements and demonstrations at the IFA conference in Germany this year, writes Paolo Pescatore.

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Video: Protecting users is “number one priority” for YouTube

2019-09-05T14:04:00+01:00By

YouTube head of EMEA Cécile Frot-Coutaz talks to IBC365 about the Google-owned platform’s plans for the future, including how it is dealing with harmful content.

Noel Curran

Seismic challenges for public broadcasters

2019-09-04T15:47:00+01:00By

EBU DG Noel Curran’s career in broadcasting has given him a firm grasp of politics, technology and economics. But with broadcasting changing dramatically, there are challenges ahead.

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How AI can reshape TV

2019-09-04T14:24:00+01:00Brought to you by

The ‘Netflix Effect’ is in full swing, with billions of people binge-watching programmes on-demand, says Media Distillery product owner Martin Prins.

Bart Oerbekke ESL ONE Birmingham

Esports eclipses expectations

2019-09-04T08:00:00+01:00By

Esports offers opportunities for broadcasters. With its growing fan base and complex rights management changing the landscape, IBC365 examines the lessons in production from the cutting edge of gaming.

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FTC to order YouTube to pay up to $200M for privacy violation

2019-09-02T11:31:00+01:00By

Google will be forced to spend up to $200 million to settle the Federal Trade Commission’s investigation into YouTube’s alleged violation of children’s privacy law.

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