Audiences and Advertising




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US DoD partners Verizon to deliver Forces network over IP

2019-10-31T11:06:00+00:00By

The United States Department of Defense has agreed a multi-year partnership with telco giant Verizon and the Defense Media Activity (DMA) to deliver content to overseas service members and their families.

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Viacom inks short-form content production deal with Facebook

2019-10-30T11:50:00+00:00By

Facebook Watch will showcase a slate of new commissioned short-form content after inking a deal with Viacom Digital Studios “to drive engagement.”

Narcos

SVoD and pay-TV thrive in Spain

2019-10-29T14:02:00+00:00By

Consumer spend is forecasted to exceed €3 billion in 2019 for the first time in the Spanish entertainment market, according to a report by Futuresource.

DAZN on Snapchat

DAZN inks boxing content deal with Snapchat

2019-10-29T12:09:00+00:00By

OTT sports streaming service DAZN has confirmed its partnership with Snapchat including two new series and behind the scenes access, highlights and recaps for boxing fans in the US.

OFFICIAL SECRETS bts with Florian Hoffmeister BSC

Behind the scenes: Official Secrets

2019-10-25T09:17:00+01:00By

Telling the story with lighting, Official Secrets cinematographer Florian Hoffmeister BSC speaks to Alana Foster on how he worked with director Gavin Hood to depict the story of one woman’s moral conundrum.

Parks and recreation (Comedy Central

Comcast and Viacom join anti-piracy initiative

2019-10-22T13:59:00+01:00By

Comcast and Viacom have joined anti-piracy initiative the Alliance for Creativity and Entertainment (ACE).

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France OTT player Salto gains triple investment

2019-10-21T11:59:00+01:00By

France Télévisions, M6 and TF1 are set to triple the investment in jointly backed on-demand service Salto, according to reports.

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Call of duty

2019-10-17T12:53:00+01:00By

Social media firms report that the use of AI and digital fingerprinting to screen harmful content has led to an increase in its removal as they double down in their efforts to make sites safer – but are they doing enough or will the duty of care soon become a ...

Consume

The immersive audience experience evaluation toolkit

2019-10-17T09:52:00+01:00By J. Freeman, J. Lessiter, P. Borden, L. Turner-Brown, L. Kurta & E. Ferrari

In this paper, i2 media research explores a new way to measure audience perceptions of impact and value of different immersive experiences.

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Blog: Turning talent on demand

2019-10-14T10:02:00+01:00By

The US streaming giants are growing revenues and eyeballs with a slate of multi-million dollar deals snapping up UK talent. Alana Foster examines the increasingly competitive market.

Week ahead

MIPCOM, Netflix to announce results & Broadcast India Show

2019-10-14T07:58:00+01:00By

14-18 Oct: Your guide to what’s happening this week in the media, entertainment and technology industry.

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Verizon Media expands short-form video business

2019-10-11T10:35:00+01:00By

In a dedicated push to accelerate its content library to showcase its 5G network, Verizon Media has launched In the Know Network to expand its short-form video business.

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Reach and relevance drives revenue

2019-10-08T16:25:00+01:00By

Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.

Made in Heaven Amazon Prime India original

Dish TV India partners with Amazon Prime Video

2019-10-08T11:14:00+01:00By

Indian satellite operator Dish TV has collaborated with Amazon Prime Video to bring the Prime Video app to TV and direct-to-home subscribers for its upcoming hybrid set-top box.

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Netflix banned from advertising on Disney channels

2019-10-07T11:12:00+01:00By

Walt Disney has stopped airing ads from the streaming giant Netflix on its entertainment networks after changing its advertising policy ahead of pushing into the streaming world.

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Sky News broadcasts live on Amazon’s Twitch

2019-10-04T11:39:00+01:00By

Live streaming video platform Twitch, a subsidiary of Amazon, hosted Sky News in the broadcaster’s first live stream of the UK Conservative party conference in a bid to tap into younger audiences.

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Amazon spat with Disney over Amazon Fire TV ad sales

2019-10-04T11:33:00+01:00By

Amazon’s Fire TV might not carry the new Disney+ service as the two corporate behemoths are locked in a dispute over the terms of advertising.

Esports truck- D3 CT-6392 IBC2019

Esports audiences “the Holy Grail” for ad revenue

2019-10-02T10:00:00+01:00By

Return on investment is not just about cash, explained esports expert Michiel Bakker and chief executive of Ginx Esports TV, with esports audiences the new currency for revenue success.

vidgo app

Vidgo and Kiswe launch new social TV experience

2019-10-01T11:14:00+01:00By

Designed for interactivity on sports, entertainment, family and Latino programming a new app is a “world-first” according to the two companies delivering the live social-streaming experience.

apple tv plus

Cinema before streaming says Apple

2019-09-30T11:50:00+01:00By

Apple is eying partnerships with cinemas to run its feature-length productions as extended theatrical releases before they become available on its upcoming streaming service.

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