Audiences and Advertising

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Snapchat launches ‘Creator Shows’ with ad-revenue deal


Celebrities and influencers such as Serena Williams and Arnold Schwarzenegger will begin airing short-form programmes on Snapchat in a move to extend audience engagement ad monetise video content.

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Sports broadcasting in the age of Twitch

2019-07-09T18:15:00+01:00Sponsored by

Active viewers want to be a part of the show they care about, says Kiswe Mobile chief technology officer Francis Zane.

Stranger things 3 microsoft app

Netflix partners with Microsoft celebrating Stranger Things 3


Microsoft has launched a special edition of Windows 1.0 PC app in-line with Netflix’s season three premiere of Stranger Things bringing fans back to 1985.

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African football bosses call out BeoutQ on piracy


BeoutQ has been condemned by the Confédération Africaine de Football for illegally broadcasting every group phase of the African Cup of Nations.

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Women’s World Cup scores with viewers worldwide


The 2019 Women’s World Cup is drawing to a close, but the tournament has already broken viewing records worldwide, writes Ross Biddiscombe.

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YouTube dominates viewing figures, but catch up services on the rise


Netflix and Amazon Prime are continuing to see growth in viewing figures globally, while Facebook and YouTube has seen a fall in usage, according to Ampere Analysis.


Digital piracy costs US economy $30bn annually


Online piracy costs the US economy almost $30 billion a year, with pirated videos viewed over 200 billion times, according to a report from the US Chamber of Commerce.

Gaming console

Microsoft, Sony and Nintendo give trade war warning ahead of tariff hike


Donald Trump’s trade war with China could drive up costs on consumer electronics and negatively impact the gaming and content industry.

IBC2018 forum audience

IBC addresses new era of media


IBC2019: Industry experts and thought leaders will gather at the annual IBC Show to address the biggest opportunities and challenges faced by the industry.

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DD India goes international with Bangladesh and Korea partnerships


India public service broadcaster Doordarshan is to be broadcast in Bangladesh and South Korea as part of a deal struck by the Indian government.

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Comcast leads addressable ad initiative


Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.

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Advertisers and social media firms to tackle fake content


Publishers and platforms will be encouraged to do more to tackle the scourge of fake and dangerous online content by an alliance of the world’s most recognisable brands and media buying agencies.

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Planet-scale AR in Harry Potter: Wizards Unite


Niantic says Harry Potter: Wizards Unite will bring unprecedented scale to AR gaming. It could also provide a glimpse into the future of entertainment.

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BBC unveils Glastonbury 2019 broadcast line-up


The BBC has revealed its broadcast plans for this year’s Glastonbury festival, confirming that viewers and listeners will be able to experience extensive coverage through BBC Sounds and BBC iPlayer.

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Disney+ predicted to take on Netflix and Amazon


The Disney+ streaming service is expected to add 19.2 million subscribers in Western Europe by 2024, driving the next OTT boom, according to Digital TV Research.

Einari Kanerva

Video: Expanding Nordic TV into China


Finnish-based Elisa TV has successfully collaborated and expanded into China to co-produce content and collaborate driving audience engagement and revenue beyond Scandinavia, Elisa’s director of binge business Einari Kanerva tells IBC365.

Game of Thrones Tyrion credit HBO

Game of Thrones finale breaks HBO viewership record


Final episode of Game of Thrones beats Sopranos with 13.6m initial viewers, but viewer reactions to the episode have been mixed