Targeted Advertising

Stranger things 3 microsoft app

Netflix partners with Microsoft celebrating Stranger Things 3


Microsoft has launched a special edition of Windows 1.0 PC app in-line with Netflix’s season three premiere of Stranger Things bringing fans back to 1985.

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Comcast leads addressable ad initiative


Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.

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Advertisers and social media firms to tackle fake content


Publishers and platforms will be encouraged to do more to tackle the scourge of fake and dangerous online content by an alliance of the world’s most recognisable brands and media buying agencies.