Targeted Advertising

verizon credit Ken Wolter shutterstock

US DoD partners Verizon to deliver Forces network over IP

2019-10-31T11:06:00+00:00By

The United States Department of Defense has agreed a multi-year partnership with telco giant Verizon and the Defense Media Activity (DMA) to deliver content to overseas service members and their families.

Youtube kids (Piotr Swat shutterstock)

Call of duty

2019-10-17T12:53:00+01:00By

Social media firms report that the use of AI and digital fingerprinting to screen harmful content has led to an increase in its removal as they double down in their efforts to make sites safer – but are they doing enough or will the duty of care soon become a ...

Monetise

Networked collaborative recommendation architecture

2019-10-17T07:00:00+01:00By V. Ollikainen

In this paper, VTT Technical Research Centre of Finland explores architectural models for a recommendation engine network and a conceptual view of an ecosystem-based on them.

Kate Ward_D4_3051

Reach and relevance drives revenue

2019-10-08T16:25:00+01:00By

Audience loyalty has been the success to the longevity of Refinery29’s global reach; international president Kate Ward tells IBC365 about the triumphs of growing a digital brand beyond audience eyeballs.

Amazon Fire TV credit  Eric Broder Van Dyke shutterstock

Amazon spat with Disney over Amazon Fire TV ad sales

2019-10-04T11:33:00+01:00By

Amazon’s Fire TV might not carry the new Disney+ service as the two corporate behemoths are locked in a dispute over the terms of advertising.

youtube credit PixieMe shutterstock

YouTube launches new ad service using AI to simplify video marketing

2019-09-24T11:30:00+01:00By

YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.

olivier robert murphy

IBC2019 Conference Keynote: Cultural capital, consumers & creativity

2019-09-16T10:29:00+01:00By

Universal Music’s Olivier Robert-Murphy discusses staying culturally relevant In a digital world where consumers are “always on”  and have higher demands

IBCawards_AndySerkis_3327

Pioneers and performance recognised at IBC2019 Awards

2019-09-15T16:22:00+01:00By ,

IBC2019: Actor/director Andy Serkis was among those recognised at the 2019 IBC Awards, which also saw new awards launched honouring Young Pioneers and Social Impact

Advertisement